Nine has announced it has signed a new deal with rugby league expert Phil “Gus” Gould to provide exclusive content across all of the TV network’s Wide World of Sports (WWOS) media platforms.
Nine director of sport Tom Malone said Gould holds a unique position in rugby league, having played, coached, administered and commentated at the highest level.
“He is one of the most respected voices in the game and he sits at the heart of what we strive for every day – giving our audience the best seat in the house, through the eyes of legends,” he said.
“This new deal represents the future for Nine and Wide World of Sports, making great content and distributing it across all platforms. That’s what Gus will be doing through TV, digital, social media, podcasts and vodcasts.”
Nine’s head of sport for digital, Patrick Effeney, said the new deal will provide rugby league fans with a one-stop shop for Gould.
“The WWOS website will host Gould’s columns exclusively at least three times a week, along with his podcasts and vodcasts,” he said.
“Our audience wants to see, read and hear from authentic experts. They don’t get any more authentic or expert than Gus Gould.”
Gould said he was thrilled with the opportunity to expand his role with Nine and interact with the real fans of rugby league through our various media platforms.
“The extended service Channel Nine will be providing to lovers of rugby league is very exciting indeed,” he said.
“I feel honoured and grateful to be part of such a wonderful team here at Channel Nine.”
Gould’s first exclusive column will appear this Sunday on Nine’s WWOS website.