Rugby League Guru Phil Gould Signs New Deal With Nine

Rugby League Guru Phil Gould Signs New Deal With Nine

Nine has announced it has signed a new deal with rugby league expert Phil “Gus” Gould to provide exclusive content across all of the TV network’s Wide World of Sports (WWOS) media platforms.

Nine director of sport Tom Malone said Gould holds a unique position in rugby league, having played, coached, administered and commentated at the highest level.

“He is one of the most respected voices in the game and he sits at the heart of what we strive for every day – giving our audience the best seat in the house, through the eyes of legends,” he said.

“This new deal represents the future for Nine and Wide World of Sports, making great content and distributing it across all platforms. That’s what Gus will be doing through TV, digital, social media, podcasts and vodcasts.”

Nine’s head of sport for digital, Patrick Effeney, said the new deal will provide rugby league fans with a one-stop shop for Gould.

“The WWOS website will host Gould’s columns exclusively at least three times a week, along with his podcasts and vodcasts,” he said.

“Our audience wants to see, read and hear from authentic experts. They don’t get any more authentic or expert than Gus Gould.”

Gould said he was thrilled with the opportunity to expand his role with Nine and interact with the real fans of rugby league through our various media platforms.

“The extended service Channel Nine will be providing to lovers of rugby league is very exciting indeed,” he said.

“I feel honoured and grateful to be part of such a wonderful team here at Channel Nine.”

Gould’s first exclusive column will appear this Sunday on Nine’s WWOS website.

 




Please login with linkedin to comment

brand expression Failure festival of media Phil Gould

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]