Global tech company Rubicon Project has launched its Mobile Native Ad Server to help publishers increase revenue.
Armed with this technology, premium publishers and app developers can increase revenue by delivering direct-sold and in-house native advertising campaigns alongside their indirect deals.
“We are thrilled to be working with Rubicon Project to provide app developers around the world with a complete end-to-end supply-side solution for in-app native advertising,” said Anne Frisbie, vice president and general manager of global alliances at InMobi. “This will accelerate the adoption of native ads by premium publishers and thereby improve the consumer experience of mobile advertising overall.”
Rubicon Project’s Mobile Native Ad Server makes its debut in sync with the new OpenRTB 2.3 specification for Native ads. This spec enables sellers to programmatically deliver native campaigns, reaching consumers at scale with more engaging brand content that is seamlessly integrated into their in-app user experience.
“We’re marrying the efficiency and targeting of automation with the engagement and performance of native formats – a win for buyers, sellers and consumers alike,” said Joe Prusz, head of mobile, Rubicon Project. “Combined with our orders platform for guaranteed and non-guaranteed deals, we’re giving buyers the easy button for Mobile.”
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