Global tech company Rubicon Project has launched its Mobile Native Ad Server to help publishers increase revenue.
Armed with this technology, premium publishers and app developers can increase revenue by delivering direct-sold and in-house native advertising campaigns alongside their indirect deals.
“We are thrilled to be working with Rubicon Project to provide app developers around the world with a complete end-to-end supply-side solution for in-app native advertising,” said Anne Frisbie, vice president and general manager of global alliances at InMobi. “This will accelerate the adoption of native ads by premium publishers and thereby improve the consumer experience of mobile advertising overall.”
Rubicon Project’s Mobile Native Ad Server makes its debut in sync with the new OpenRTB 2.3 specification for Native ads. This spec enables sellers to programmatically deliver native campaigns, reaching consumers at scale with more engaging brand content that is seamlessly integrated into their in-app user experience.
“We’re marrying the efficiency and targeting of automation with the engagement and performance of native formats – a win for buyers, sellers and consumers alike,” said Joe Prusz, head of mobile, Rubicon Project. “Combined with our orders platform for guaranteed and non-guaranteed deals, we’re giving buyers the easy button for Mobile.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]