Royal Botanic Gardens Victoria Celebrates 175th Year With ‘Together We Gather’ Campaign, Via Hardhat

Royal Botanic Gardens Victoria Celebrates 175th Year With ‘Together We Gather’ Campaign, Via Hardhat

The Melbourne Gardens site has a deep history and heritage, and many of the celebratory events will allow visitors to explore the gardens from a new perspective.

Visitors will be encouraged to take a moment to enjoy nature with loved ones, picnicking, reading, playing and learning.

The campaign, which features illustration by local designer Annie Davidson, consists of a series of through the line projects including digital assets, a colouring book, tram wraps and out of home creative rolling out across the year, inspired by beautiful Gardens snapshots

Glenn Dalton, Executive Creative at Hardhat said, “whether it’s gathering together with a loved one, family or friends, or just some time to yourself to gather your thoughts, there’s no better place to do so than Melbourne’s Royal Botanic Gardens Victoria.”

“This campaign for the Garden’s 175th milestone year is as colourful and inclusive as the Royal Botanic Garden Victoria has always been. The agency really enjoyed helping to shine some light on one of Melbourne’s brightest and most beautiful places.”

Tim Entwisle, Director and Chief Executive at Royal Botanic Gardens Victoria added, “we’re excited to share a campaign that re-embraces our history as a significant meeting place. Melbourne’s Royal Botanic Gardens Victoria improves the environment and liveability of our city and it is important that we take this opportunity to invite people back to enjoy this special place.”

Royal Botanic Gardens Victoria is on a mission to use the remarkable gardens in Melbourne and Cranbourne for innovative science, and skills at sharing knowledge, to help the community understand and value plants.

Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani. The agency, now a team of 40, builds brands through a combination of creativity and behavioural insights. Hardhat clients include Baiada, Bupa, Bega Dairy and Drinks, Simply Energy, Victoria University and Carsales.

The first milestone event, Garden Gathering Vol 1. is at Melbourne Gardens’, Arid and Drylands Precinct, Gate D, Saturday, 27 March, 10am-3pm.

Credits

Hardhat

Glenn Dalton – Executive Creative Director

Kristy Richards – Strategy Director

Char Wren – Head of Production

Chris Hince – Creative Director

Andy Segal – Creative Director

Gabi Raison – Account Director

Sophia Duhrin – Senior Designer

Zane Flynn – Designer 

Illustration

Annie Davidson – Illustrator/Graphic Designer at IllustrationX Agency




Please login with linkedin to comment

Latest News

Vistar Media & ChinaDOOH Bring Programmatic DOOH To Mainland China
  • Advertising

Vistar Media & ChinaDOOH Bring Programmatic DOOH To Mainland China

Vistar Media has announced a strategic partnership with ChinaDOOH to expand Vistar’s programmatic advertising capabilities into Mainland China. Through this expansion effort, Vistar and ChinaDOOH will enable programmatic digital out-of-home (DOOH) advertising for media owners – unlocking new demand from buyers and partners across Vistar’s extensive global marketplace. In 2021, Vistar and ChinaDOOH forged a […]

Australian Agency Signs APAC Deal With Data-Driven Platform To Remove Bias In The Sports & Entertainment Decision-Making Process
  • Marketing

Australian Agency Signs APAC Deal With Data-Driven Platform To Remove Bias In The Sports & Entertainment Decision-Making Process

Super-Sub, an independent Australian sports and culture business has partnered with UK sponsorship insights platform, Luscid to empower brands to make smarter, more impactful partnership decisions, by addressing the lack of data in the Australian sports and entertainment rights market. Australia has one of the most densely populated commercial rights markets per capita globally, with […]

Adland Leaders Launch Pembleton: A Clubhouse For Creative Ideas
  • Advertising

Adland Leaders Launch Pembleton: A Clubhouse For Creative Ideas

Matilda Hobba, Simon Bagnasco, Alex Speakman, and Mac Wright have launched Pembleton, a “clubhouse for creative ideas.” The four partners combine their strategic, creative, and project management experience with leadership roles at independent agencies like Taboo and multinational icons like Saatchi & Saatchi. They have helped create some of the most effective and awarded work […]

Dwyane Wade “Toasts” To The Finals In New 2024 NBA Finals Campaign
  • Campaigns

Dwyane Wade “Toasts” To The Finals In New 2024 NBA Finals Campaign

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans to celebrate the pinnacle of the NBA season with a toast “to the Finals” in the 2024 NBA Finals campaign “The Toast”. Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and […]

Year13 Launches Virtual Work Experience Program
  • Marketing

Year13 Launches Virtual Work Experience Program

Thousands of school students have engaged with Youth Engagement Platform Year13’s recently launched Virtual Work Experience during National Careers Week, May 13-19, 2024. Year13’s Virtual Work Experience platform seeks to solve the problem of school students struggling to find placements by moving employer branded Work Experiences online for students to participate in. Year13’s After The […]

Taskmaster’s Tom Cashman Reveals Why He Is More Relaxed This Season
  • TV Ratings

Taskmaster’s Tom Cashman Reveals Why He Is More Relaxed This Season

Network 10’s hit improv comedy show Taskmaster Australia returned last night for a second season. Joining Tom Gleeson and his sidekick Tom Cashman were a slew of new comedic talent including Josh Thomas, Jenny Tian, Lloyd Langford, Anne Edmonds and Wil Anderson. The unscripted comedy show in which comedians are tasked with a random task […]

QMS Put Brands Up In Lights For Vivid Sydney 2024
  • Advertising

QMS Put Brands Up In Lights For Vivid Sydney 2024

As Vivid Sydney 2024 kicks off, QMS is embracing the celebration of creativity, innovation and technology with a powerful collection of advertisers for the annual festival of lights. QMS’ world-leading City of Sydney digital street furniture network will proudly showcase campaigns from brands including Kia Australia, Visit Victoria, Foxtel Hubbl, Kayo, Universal Pictures, Chemist Warehouse, […]

A Current Affair EP Fiona Dear Appointed Nine Director Of News & Current Affairs
  • Media

A Current Affair EP Fiona Dear Appointed Nine Director Of News & Current Affairs

Nine has announced the appointment of Fiona Dear, currently EP of A Current Affair, as the new director of news and current affairs. This appointment comes at a time of rapid change in our news division as Nine continues to rise to the challenges of an ever faster, more dense media environment and an audience […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

This month, Cashrewards celebrates its 10th birthday. In this op-ed, Anthony Seymour-Walsh, CEO, reflects on the journey of this inspiring Aussie business, which has evolved from humble beginnings to become Australia’s leading cashback ecosystem and a key strategic partner for clients.   Lead image: Anthony Seymour-Walsh – CEO, Cashrewards.   I am excited about the next chapter as […]

Partner Content

by B&T Magazine

B&T Magazine
Gold Artifacts Give Clues To Apple Music’s 100 Best Albums
  • Campaigns

Gold Artifacts Give Clues To Apple Music’s 100 Best Albums

Apple Music has unveiled its complete 100 Best Albums list, celebrating the greatest records ever made. Crafted by Apple Music’s team of experts and artists the lists includes Maren Morris, Pharrell Williams, J Balvin, Charli XCX, Mark Hoppus, and serves as a love letter to the records that have shaped, inspired, and fundamentally changed music. […]

Chook & HOYTS Celebrate Webby Honouree Recognition At The Australian Web Awards
  • Advertising

Chook & HOYTS Celebrate Webby Honouree Recognition At The Australian Web Awards

Chook, a strategy, design and development agency that specialises in bespoke digital experiences, has received international acclaim at the 28th Annual Webby Awards and clinched the Best in Show in the SEO effectiveness category at the Australian Web Awards for the HOYTS’ Australia and New Zealand websites. Lead image: Adam Dipper and James Hartcher, Chook […]

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head
  • Technology

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head

Bobby Jania, CMO of Salesforce’s Marketing Cloud has said that AI has flipped the traditional marketing campaign on its head, with customers — instead of brands — being in the driving seat. Speaking to a panel of journalists at Salesforce’s Connections event in Chicago, Jania told B&T that the attention economy and AI will force […]

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

the network has dropped its third tentpole show in recent months after cancelling The Bachelor and The Masked Singer. First airing in January this year and hosted by Beau Ryan and Liz Ellis, the reboot features contenders from all walks of life in the ultimate test of speed, strength, stamina, agility and power. It is […]