Roy Morgan: Aussies Are Reading SMH & Gardening Australia
Market research company Roy Morgan has released the latest readership figures for Australian magazines and newspapers, with both experiencing an uplift.
According to the results on newspapers – which the research company points out was unaffected by the Nine/Fairfax merger – four out of five Australians still read newspapers, with almost 80 per cent reading papers via print or online.
As per the results, The Daily Telegraph is most read newspaper in NSW, while The Herald Sun is the most read newspaper in Victoria.
The Sydney Morning Herald is Australia’s most widely read masthead, with a cross-platform audience of 4,279,000, up 1 per cent from a year ago.
This increases its lead over Sydney rival the Daily Telegraph which has a cross-platform audience of 3,245,000, down 5.1 per cent in a year.
Top State-wide & National Mastheads by Total 7 Day Cross-Platform Audience (Print & Online)
Publication | Digital (web or app) | Total Cross-Platform Audience* (print, web or app) | |||||
June 2017 | June 2018 | June 2017 | June 2018 | June 2017 | June 2018 | % Change | |
‘000s | ‘000s | ‘000s | ‘000s | ‘000s | ‘000s | % | |
Sydney Morning Herald (SMH) | 1,094 | 1,036 | 3,691 | 3,787 | 4,235 | 4,279 | 1.0% |
Daily Telegraph | 1,395 | 1,306 | 2,394 | 2,330 | 3,418 | 3,245 | -5.1% |
The Age | 950 | 881 | 2,395 | 2,634 | 2,805 | 3,085 | 10.0% |
Herald Sun | 1,569 | 1,465 | 1,960 | 2,082 | 3,055 | 3,085 | 1.0% |
The Australian | 922 | 831 | 1,709 | 1,965 | 2,412 | 2,564 | 6.3% |
Courier-Mail | 1,032 | 911 | 1,295 | 1,267 | 2,049 | 1,961 | -4.3% |
Australian Financial Review (AFR) | 405 | 374 | 1,076 | 1,083 | 1,370 | 1,370 | 0.0% |
Overall 7.2 million Australians read the listed print newspapers, including 5.1 million who read weekday issues, more than 4.3 million who read Saturday editions and nearly 3.9 million who read Sunday titles.
Although print readership has declined year-on-year, the latest figures show more than 1 in 3 Australians (35.6 per cent) are reading print newspapers.
In today’s digitally-focused world they continue to be an important advertising medium to reach both mass and niche audiences.
Speaking on the results, Roy Morgan CEO Michele Levine said: “Over 16 million Australians 14+ access newspapers in an average 7 day period either in print, or online via website or app. This represents an extra 500,000 Australians now consuming newspaper content via one format or another compared to a year ago, an increase of 3.3% in total cross-platform audience size.
“It’s easy to see why Nine Entertainment Company regarded Fairfax Media as a valuable merger partner when one considers the eyeballs Fairfax Media’s leading mastheads already attract.
“The Sydney Morning Herald is Australia’s leading masthead with a total audience of over 4.2 million and southern stablemate The Age attracts an audience of over 3 million.
“The Australian Financial Review (AFR) is Australia’s top business-focused publication and attracts a highly valuable audience of over 1.3 million.
Meanwhile, the readership of print magazines of Australians aged 14 and over is up 0.5 per cent, or 65,000, from a year ago.
These are the latest findings from the Roy Morgan Single Source survey of 50,035 Australians aged 14+ in the 12 months to June 2018.
Gardening Australia had the strongest performance of Australia’s leading magazines growing its print readership by 26.3 per cent to 490,000.
Australia’s two most widely read free magazines also performed well. Coles Magazine readership was up 21.5 per cent and Fresh readership increased by 16 per cent. Better Homes & Gardens remains Australia’s most widely read paid magazine with more than 1.6 million readers.
Other leading magazines to perform strongly include Women’s Weekly readership up by 5.2 per cent, Woman’s Day (+1.6 per cent), National Geographic (+5.9 per cent), Royal Auto (+4.5 per cent), Taste.com.au Magazine (+5 per cent), Road Ahead (+3 per cent) and Australian Geographic (+1.4 per cent) and just outside the Top 15 Qantas magazine was up 4.5 per cent.
Publication | June 2017 | June 2018 | % Change |
‘000s | ‘000s | % | |
Coles Magazine | 3,755 | 4,563 | 21.5% |
Fresh | 3,590 | 4,165 | 16.0% |
Better Homes & Gardens | 1,733 | 1,671 | -3.6% |
Women’s Weekly | 1,471 | 1,548 | 5.2% |
Woman’s Day | 1,281 | 1,302 | 1.6% |
National Geographic | 1,078 | 1,142 | 5.9% |
New Idea | 1,132 | 1,075 | -5.0% |
Open Road (NSW) | 1,064 | 1,024 | -3.8% |
Royal Auto (Vic) | 646 | 675 | 4.5% |
Taste.com.au Magazine | 619 | 650 | 5.0% |
That’s Life | 698 | 626 | -10.3% |
Road Ahead (Qld) | 598 | 616 | 3.0% |
Australian Geographic | 560 | 568 | 1.4% |
House & Garden | 531 | 519 | -2.3% |
Gardening Australia | 388 | 490 | 26.3% |
Speaking on the results, Levine said:“Total cross-platform audiences for Australian magazines increased by more than 100,000 to over 15 million in the last year. This encompasses an increase in readership of print magazines by 65,000 to 13.6 million.
“Despite the challenges we often hear about facing the magazine industry, leading categories including Food & Entertainment, General Interest, Health & Family and Motoring magazines have all grown their audiences significantly over the last year.
“The Mass Women’s magazine category led by iconic titles Women’s Weekly and Woman’s Day was also up compared to a year ago. The category no doubt benefited from an above average amount of Royal content highlighted by the birth of Prince William and Kate Middleton’s son Louis in April and the marriage of Prince Harry and Meghan Markle a month later in May.
“From these strong performances across the board, and with nearly three-quarters of Australians aged 14+ reading them, it is clear that magazines offer advertisers a wide range of mass market and special interest options to reach their target audiences.”
To see the full report, click here.
Please login with linkedin to comment
daily tele gardening australia Magazine Newspaper Roy Morgan smhLatest News
Scroll Media Recruits Costa Panagos From Twitch
Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]
General Motors Snares Heath Walker From Scania
General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.
Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.
Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.
Allied Nabs Nicola Gold From Pico International Dubai
Seasoned marketer relocates from Dubai to Sydney. Says the shopping's not as good but at least you can get a drink.
Nine’s Push For Gold, Silver & Bronze Ad Opportunities Could Break New Ground In Broadcasting
Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.
TV Ratings (16/04/2024): Toxic City Girls Too Much For Farmer Bert
Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.
Kaimera Wins Afterpay ANZ Media Account
Have couriers even started to mention you're overdoing the online shopping? Probably best to avoid this Afterpay news.
Industry Reacts: Stuff Group Swoops In To Save 6pm News After Newshub Closure
As you'll read here, New Zealand's media's in a right state of flux. And nor have they forgotten 1981's underarm.
a2 Milk Launches “Only a2 Will Do’ Brand Platform In First Work From BMF
A2 milk drinkers tend not to bother everyone with their gut health issues & it's a lesson for vegans & the gluten-free.
Can You Recite It In Under 4 Seconds? Maccas Relaunches Iconic Competition With Modern Twist
Do you know what would make a fantastic ad? Drunk people at 3am trying to recite the ”two all-beef patties"
‘Liar, Liar’: Lehrmann Exposed As High Profile Defamation Case Comes To A Close
Having exhausted all avenues in his defamation case, is there only one option left for Bruce - reality television?
MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
If you've not been to the snooty suburb of Woollahra, the locals would like to thank you again for staying well away.
Yahoo Academy Announces Class Of 2024
This academy is strictly for "emerging leaders". Courses don't include 'sleeping at your desk' or 'bunking off early'.
Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
Despite the ban threats, TikTok keeps marching on. Cementing its reputation as the Julian Assange of the tech.
AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
Think influencer marketing's a little on the white side? This free webinar's for you. Sadly, it's not given TV ideas.