Roy Morgan and realestate.com.au Partner to Help Advertisers Reach More Targeted Audiences

Roy Morgan and realestate.com.au Partner to Help Advertisers Reach More Targeted Audiences
SHARE
THIS



Roy Morgan’s Helix Personas and realestate.com.au have joined forces to empower advertisers to achieve greater ad targeting through Australia’s No 1 property site.

The partnership combines realestate.com.au’s millions of property searches per month with sophisticated audience profiling and ad targeting, further extending the integration of Roy Morgan’s real-world consumer research with big data in the Australian media buying marketplace.

Media agencies use Roy Morgan’s data for audience profiling, communication strategy, channel and cross-media planning. Helix Personas is a powerful consumer segmentation and data integration tool that codifies comprehensive psychographic, media consumption and behavioural analytics into 56 identifiable Personas across seven Communities.

Michele Levine, CEO, Roy Morgan Research, said: “This new partnership with realestate.com.au is yet another vote of market confidence in our role as the data partner of choice for media owners in today’s data driven, audience-focused media buying landscape.

We believe that Roy Morgan Research has the richest, broadest consumer market research data set in Australia which makes it the perfect match for big, digital data.

“We are particularly delighted to be working with Australia’s No. 1 property site, as the ideal channel to fulfil the immense geo-segmenting capabilities of Helix Personas.”

Claire Harrison, head of media sales, realestate.com.au said: “We are delighted to partner with Roy Morgan’s Helix Personas in order to deliver an improved level of targeting for our media customers, driving further efficiencies for their digital campaigns across desktop, mobile and tablet.

“Our media business is achieving significant levels of growth, particularly in our core categories of banking and finance, utilities, telecommunications, retail & automotive and this partnership will support further growth in these sectors.

“Given the breadth of our audience data, Helix Personas will support our strategy of delivering exceptional results for our media partners.”

Please login with linkedin to comment

Australian Launch DDB Group Australia New Site profit

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]