B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Roy Morgan and realestate.com.au Partner to Help Advertisers Reach More Targeted Audiences
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Roy Morgan and realestate.com.au Partner to Help Advertisers Reach More Targeted Audiences
Media

Roy Morgan and realestate.com.au Partner to Help Advertisers Reach More Targeted Audiences

Tim Martin
Published on: 10th November 2014 at 11:08 AM
Tim Martin
Share
2 Min Read
SHARE

Roy Morgan’s Helix Personas and realestate.com.au have joined forces to empower advertisers to achieve greater ad targeting through Australia’s No 1 property site.

The partnership combines realestate.com.au’s millions of property searches per month with sophisticated audience profiling and ad targeting, further extending the integration of Roy Morgan’s real-world consumer research with big data in the Australian media buying marketplace.

Media agencies use Roy Morgan’s data for audience profiling, communication strategy, channel and cross-media planning. Helix Personas is a powerful consumer segmentation and data integration tool that codifies comprehensive psychographic, media consumption and behavioural analytics into 56 identifiable Personas across seven Communities.

Michele Levine, CEO, Roy Morgan Research, said: “This new partnership with realestate.com.au is yet another vote of market confidence in our role as the data partner of choice for media owners in today’s data driven, audience-focused media buying landscape.

We believe that Roy Morgan Research has the richest, broadest consumer market research data set in Australia which makes it the perfect match for big, digital data.

“We are particularly delighted to be working with Australia’s No. 1 property site, as the ideal channel to fulfil the immense geo-segmenting capabilities of Helix Personas.”

Claire Harrison, head of media sales, realestate.com.au said: “We are delighted to partner with Roy Morgan’s Helix Personas in order to deliver an improved level of targeting for our media customers, driving further efficiencies for their digital campaigns across desktop, mobile and tablet.

“Our media business is achieving significant levels of growth, particularly in our core categories of banking and finance, utilities, telecommunications, retail & automotive and this partnership will support further growth in these sectors.

“Given the breadth of our audience data, Helix Personas will support our strategy of delivering exceptional results for our media partners.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Australian Launch, DDB Group Australia, New Site, profit
Share
By Tim Martin
Digital , Data, Consumer Insights, Media - building teams, sales, business development and strategy.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?