Analysis of Roy Morgan’s latest readership results released for the 12 months to March 2019 shows that Bauer Magazines is the most widely read magazine publisher in four of the top 10 magazine categories – mass women’s magazines, motoring, TV and women’s lifestyle.
Bauer is a top three publisher in a total of eight of the top 10 categories which also includes food and entertainment, home and garden, health and family and women’s fashion categories.
Other publishers to perform well include Medium Rare which is the most widely read publisher for food and entertainment and business, financial and airline magazines.
Meanwhile, Pacific Magazines is the most widely read publisher for home and garden category and health and family.
Medium Rare is the most widely read publisher in the most widely read magazines category of food and entertainment with 4.84 million reading the publisher’s Coles Magazine just ahead of the 4.83 million that read NewsLifeMedia publications including Woolworth’s Fresh.
Bauer dominates the readership in the widely read mass women’s category with over 2.9 million Australians reading Bauer Magazines including Australia’s most widely read paid magazine The Australian Women’s Weekly ahead of second-placed Pacific Magazines with readership of 1,381,000 across magazines such as leading magazine title New Idea.
Pacific Magazines leads Bauer in the home and garden category with readership of 1,730,000 powered by Australia’s second most widely read paid magazine Better Homes & Gardens ahead of second placed Bauer on 939,000 led by House & Garden.
Bauer also leads readership in the motoring category driven by the readership of Wheels and Street Machine. It also leads in women’s lifestyle magazines thanks to NW and the TV category on the back of the readership of TV Week.
Mass women’s magazines appeal to older audiences than women’s lifestyle magazines
Analysing the audiences of mass women’s magazines and women’s lifestyle magazines shows that 79 per cent of the readers of mass women’s magazines and 84 per cent of women’s lifestyle’s magazines are women, however there are very different audiences for both categories when other demographics are considered.
The most likely consumers of mass women’s magazines are older Australians in the Baby Boomer generation while for women’s lifestyle magazines the appeal is strongest amongst the younger Millennials and Generation Zs.
There are similar trends at play for other leading magazine categories.
Motoring magazines which have an audience overwhelmingly of men (84 per cent) have their largest generational appeal to Australians in Generation X and also have strong appeal to the younger Millennials and Generation Z.
In contrast home and garden magazines with an audience that is just over two-thirds women compared to almost one-third men is a favourite of Baby Boomers and Generation X.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]