Southern Cross Austereo’s Sydney FM station 2DayFM has rebranded itself again to 2GayFM in support of marriage equality, spearheaded by new brekkie team Rove & Sam – Rove McMannus and Sam Frost.
The station has changed its name for the past few years in support of equality. And this year the station has its new duo on board who have released a video online saying the lack of marriage equality in Australia is “embarrassing” and “disgraceful”.
McMannus even quipped New Zealand already has marriage equality, and “they shouldn’t beat us at anything!”
[fb_embed_post href=”https://www.facebook.com/2DayFM/videos/vb.132495853450335/1306839746015934//” width=”550″/]
“2GayFM loves the Sydney Gay and Lesbian Mardi Gras and we can’t wait to celebrate the annual parade this weekend,” the company said in a release.
“As we celebrate, we believe it’s important to once again raise the issue of marriage equality in Australia.
“It’s 2016. Love is equal, but in Australia marriage is not. We call on all government officials to define marriage as a union of two people, no matter their sexuality. Stand with us. #ThisNeedsToChange.”
The brand is not unique in its standing. Many brands, especially around Mardi Gras time, have come out in support of diversity and marriage equality.
Big Aussie bank ANZ recently came out of the closet in a big way as it upped its illustrious GayTMs to rebrand itself as GAYNZ and refurbish the Oxford Street brand into a bank “fit for a queen”.
Numerous other brands took out a full page ad in News Corp’s The Australian last year showing their support for marriage equality.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]