Rolls-Royce Motor Cars Sydney Wins Global Luxury Marketing Award
Rolls-Royce Motor Cars Sydney, operated by Trivett Bespoke, has been recognised in the annual Global Rolls-Royce Dealer Awards.
Dedicated to providing exceptional customer experience, Rolls-Royce Motor Cars Sydney is proud to have won the inaugural ‘Cool, Modern, Luxury Activity’ award for its high-impact marketing and public relations activity (in partnership with DEC PR) surrounding the Sydney launch of Rolls-Royce Dawn.
Announced at the Rolls-Royce World Dealer Conference in Berlin, the ‘Cool, Modern, Luxury Activity’ award reflects the brand’s appeal to an increasingly younger and more social customer base, and recognises excellence in marketing activities that lead the way in contemporary innovation and style.
To mark the first Asia Pacific launch of Rolls-Royce Dawn, the new super-luxury drop head vehicle from the marque, Rolls-Royce Motor Cars Sydney executed a day-long brand showcase to reach owners, prospects and affinity partners. In partnership with DEC PR, a media and influencer engagement program was also undertaken.
Speaking about the win, Marc Webb, dealer principal at Rolls-Royce Motor Cars Sydney, said, “We are thrilled to receive this award in recognition of our commitment to a partnership with Rolls-Royce Motor Cars.”
“In keeping with our Bespoke approach towards customer first, we created a launch experience that was dramatic, sensory, surprising and social, executed with the same effortless expertise, attention to detail and passion for luxury that has made Rolls-Royce iconic.
“Launching Dawn to the Sydney market was an important occasion, and we are pleased to see our commitment to excellence with Rolls-Royce recognised in the global awards.”
Asia Pacific regional director, Paul Harris, added, “My sincerest congratulations go to Trivett Bespoke for winning this Rolls-Royce Global Dealer Award.
“A trusted long-standing partner to Rolls-Royce, Trivett Bespoke delighted its guests with this engaging, once-in-a-lifetime event that directly reflected the attributes of Dawn, a motor car designed to be enjoyed and shared. This award is incredibly well-deserved.”
Rolls-Royce Motor Cars Sydney was awarded the ‘Cool, Modern, Luxury Activity’ Award ahead of 129 other Rolls-Royce dealers globally.
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