Rokt partners Aus Post, claims solution for mobile ads

Rokt partners Aus Post, claims solution for mobile ads

Referral marketing platform Rokt has signed a new partnership agreement with Australia Post to promote the new Digital Mailbox offering.

CEO Bruce Buchanan is now looking to push into the US, and told B&T well-targeted offers receive up to 50% click through, but are most effective on mobile platforms because of the seamless integration.

Its work with Aus Post will involve driving the people on the brand’s websites to the Digital Mailbox offering, where people can receive their bills and other important mail and store them for free.

Former Jetstar CEO Buchanan, said the partnership with a government client was a real boost for the platform, as I showed they had genuine rigor and processes in place around their handling of partner data.

He added: “What it also does is give people a more trust in the brand and offers because they are on something like Australia Post. While this has been built on other partner sites like Gumtree and EBay and Ticketek, Australia Post will add to the reputation.”

Whilst traditional banner ads struggle to attract a 1% click through rate, and fare even worse on mobile, Buchanan said Rokt was achieving better revenues through mobile than desktop devices.

“Good integration is crucial,” he said. “It’s very important for the user experience to be seamless well executed. It’s important to get these things right on mobile.”

He said sites like Facebook and Twitter were not considered competition, but instead were being used by the company to increase engagement with deals and offers, as they provide a greater level of targeting for consumers.

Rokt currently has profiles on 15m Australians, said Buchanan, which enabled better targeting for offers while people are completing business on transactional websites. But, he said it takes time to bed down with new partners, likening it to a “marriage” where both sides have to get to feel comfortable with each other before fully committing.




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]