Aussie Martech Company Rokt Acquires US B2B Marketplace

Abstract spherical technology network background.
SHARE
THIS



Rokt, the global leader in e-commerce marketing technology, announces its acquisition of OfferLogic , a Business-to-Business (B2B) marketplace whose clients include Staples, GoDaddy, Yelp, Google and Vistaprint.

Effective immediately, the two companies have merged under the Rokt brand, further advancing the next generation of e-commerce technology. The acquisition ensures greater access to transformational industry technology for Business-to-Consumer (B2C), and now, B2B brands.

When customers are buying online as a consumer or on behalf of a business, they increasingly expect more personalised and relevant experiences. Rokt unlocks the hidden potential in every single Transaction Moment ™ enabling clients to leap ahead of their competition and enrich the customer experience.

Following a year of significant company growth, as well as accelerated growth across their thousands of clients, Rokt has established itself at the forefront of technology enabling brands to leverage e-commerce experiences and tap into an unknown potential by increasing relevancy when a customer is transacting.

Through the acquisition, Rokt has now expanded the B2B marketplace by 20 fold by combining it with its existing marketplace. The OfferLogic office in Boston, which is the third fastest growing technology hub in the U.S., will become Rokt’s eighth office.

“Combining the Rokt and OfferLogic teams will accelerate our investment in research & development around the Transaction Moment™ and unlock new potential for all companies to significantly increase profitability, gain a competitive edge, and utilize technology that has historically only been available to major retail companies such as Amazon,” said Rokt CEO Bruce Buchanan.

“We know that companies in all industries are facing complex challenges when it comes to interacting with customers. We are excited to play a key role in expanding the advantages digital businesses have over traditional ones as we continue to pioneer the next generation of e-commerce.”

Rokt works with customers in industries including travel, ticketing, retail, finance, direct-to-consumer, and now B2B, by combining machine learning, AI and a marketplace of businesses that sell products and acquire new customers during the Transaction Moment™. The company’s proprietary technology unlocks value through relevancy and new revenue streams, while also increasing lifetime value by ensuring every step in the journey is the next best action for each individual customer.

OfferLogic CEO and co-founder Bryan Seastead will join the Rokt executive team, in the role of SVP & General Manager, B2B, reporting directly to Buchanan.

“As technology within the e-commerce space continues to evolve and expand, our customers are
looking for solutions that not only solve issues they’re facing now, but a partner that will work with them to address future problems,” said Seastead.

“Combining our expertise in the B2B vertical, with Rokt’s established technology and global presence ensures that we’re able to provide long term strategic value for our customers.”

Rokt also recently announced the appointment of their first Chief Financial Officer, Holly Lim, who brings deep technology and innovation experience to further drive forward the company’s rapid growth and success.

Please login with linkedin to comment

ecommerce MARKETPLACE Rokt

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]