Rock Posters, Australia’s most established street poster company with the largest national network, has been creating outdoor advertising solutions in Australia since 1986, largely to amplify activities throughout the arts and entertainment sectors.
Over the past 2 years, the Victorian-owned and operated company has been developing the Green Poster, a product that decreases landfill waste, reduces emissions and helps start conversations about caring for the environment with its diverse range of clients.
Marcus Seal, General Manager of Rock Posters said: “We are so proud Rock Posters are the recipient of such a coveted and prestigious prize and I am greatly appreciative of all those who worked on the announcements of the Billie Eilish, Midnight Oil, Jack Johnson and Paul Kelly tours.
“These artists have helped show many others we can make a positive environmental impact utilising Green Posters,” Seal said.
Earlier this year Rock Posters also won the City of Darebin’s Sustainability Award and were shortlisted for the Australian Financial Review’s Sustainability Leader’s Award and continues to participate in greening the music industry via its contribution to Green Music Australia where Seal holds a board position.
Matt Genever, Interim CEO of Sustainability Victoria commented: “Rock Posters are a decades-old business in an industry where it’s not always easy to challenge conventional thinking. Their determination to do this through innovation is very exciting for myself and my colleagues with deep experience in the sustainability sector. I applaud Marcus and his team for their commitment to generating real change.”
Grazyna van Egmond, CEO of the Banksia Foundation, added: “Rock Posters’ Green Paper is a great example of a company aiming to improve their own green credentials, as well as those of their clients. They are the first outdoor advertising company to offer a sustainable choice of ‘green’ posters printed on 100% post-consumer waste paper with vegetable-based inks.
The Green Poster has the potential to have a huge impact and drive larger reform, across the entertainment industry.”
Please login with linkedin to commentRock Posters
The new Children’s Advertising Code comes into effect today following the completion of a wide-ranging public review by Australian Association of National Advertisers (AANA). The new Children’s Advertising Code extends safeguards to all advertising directed at children, addressing concerns from the community, government and industry. AANA CEO Josh Faulks said the new Code recognises the […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]