Market research company, Fiftyfive5, have appointed Rob Highett-Smith to the newly created role of head of performance measurement.
Highett-Smith joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Highett-Smith has over 20 years’ experience in insights consulting on both the client and agency side, most recently having spent 11 years at GfK, the last 3 as general manager consumer research, innovation and partnerships.
Darren Kemp, Founding Partner, at Fiftyfive5 , said: “More than ever clients are looking to understand growth from their investment choices, optimizing spend with agility to gain competitive advantage.
“Rob joins a senior team of practitioners with a mandate to extend our double-digit growth in performance measurement, leveraging our suite of best practice tools and delivery mechanisms.”
Highett-Smith, said: “Performance measurement is critical to driving business success, especially in today’s dynamic environment, and requires more than just understanding past performance.
“Ultimately these programs should leverage best-in-class consulting and technology capabilities to create strategic insights vehicles that help you map the course ahead.”
