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Reading: Roadshow Films’ New AR Experience Lets Kids Train Like A Power Ranger
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B&T > Technology > Roadshow Films’ New AR Experience Lets Kids Train Like A Power Ranger
Technology

Roadshow Films’ New AR Experience Lets Kids Train Like A Power Ranger

Stephanie Makin
Published on: 16th March 2017 at 11:04 AM
Stephanie Makin
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3 Min Read
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Isobar, in collaboration with Roadshow Films, has launched #RangerTraining – an exciting new augmented reality (AR) activation in anticipation of the new Saban’s Power Rangers film, which hits cinemas on 23 March.

Conceived by Roadshow and Isobar, and with the help of production company Airbag and activation partners Republic Events and MKTG, the AR activation can be experienced in Sydney and Brisbane in the lead up to the film.

In its first iteration, this stylised open-world portable movie studio transports you to the Power Rangers world. #RangerTraining places you in a 3D training simulation where you battle it out against rock monsters, collect the Ranger coins and unleash the zords.

Once inside, players see themselves in the Power Rangers world and play along on the internal screen setup. While putting their skills to the test, the public can peek inside via the external screen configuration.

To be able to capture every rock and bump in the landscape, the environment is flooded by short bursts of infrared light with over 200,000 measure points captured by the infrared camera.

This data is then used to create a 3D model that informs the virtual environment. Once inside, the user experiences all the tangibility of real-life ‘Ranger Training’.

Players can also upload their best #RangerTraining moves to Instagram for the chance to win tickets to the film.

Dave Budge, executive creative director at Isobar, said: “This campaign demonstrates one of the great benefits of digital out-of-home – right time, right place.

“This reboot isn’t the Power Rangers you think you know, and we needed to show that. So, we created an opportunity that allows fans to see if they have what it takes to be on the team.”

Drawing on key aspects of the Power Rangers’ story, the AR experience started in Melbourne Central last weekend, before heading to Sydney’s Macquarie Centre, and will finish up at Pacific Fair in Queensland next week.

 

Bel Boyce, product marketing manager at Roadshow Films, added: “Roadshow Films is excited about the opportunity to feature new and exciting ways to attract the audience.

“The use of AR technology gives people the chance to feel they are part of Saban’s Power Rangers through interaction in real-time.”

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By Stephanie Makin
I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.

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