Five families from New Zealand who lost a child in a car crash have volunteered to be a part of the Living Memories project. These families worked with a forensic age progression specialist and the digital artists at Weta Digital, to help create an individual portrait of what their child would look like today.
Starting with a collection of childhood and family photographs, forensic specialist Kevin Darch created an artistic impression of how each child lost would look in 2015. This image was then supplied to Weta Digital who digitally sculpted a 3D portrait model of each person including the fine detail like eyelashes, eyebrows, skin tone and texture.
As part of Brake’s National Road Safety Campaign, the Living Memories project will also be seen in print, social, online and outdoor media – extending the reach and impact of these incredible portraits right across the country.
Caroline Perry from Brake says, “The aim with this campaign is to look not only at lost lives, but also lost potential and lost futures. Living Memories has given these five families an opportunity to see what their child might have looked like, and demonstrates to the rest of us the lasting impact that crashes have.”
“Meeting the families and presenting them the portraits was a profoundly moving experience and I hope that this campaign will touch people in a meaningful way” says Lisa Dupre, senior art director, Y&R NZ.
Credits
Client: Brake
Development Director: Caroline Perry
Agency: Y&R NZ
CCO / CEO: Josh Moore
Creative Director: Scott Henderson, Seymour Pope
Senior Art Director: Lisa Dupre
Head Producer: Christina Hazard
Account Director: Claire Dooney
Account Manager: Chelsea Dowling
Senior Media Planner: Kylee Davidson-Corrin
Designers: James Wendelborn, Kate Whitley
Executive Digital Producer: Bruce Murray
Digital Producer: Pat Co
Head of Motion Graphics: Michael Frogley
National Ideas Director: Jason Wells
General Manager: Grant Maxwell
Managing Director – Wgtn: Tim Ellis
Production
Digital production company: Weta Digital
Editor: James (Squid) Kelly, Pat O’Sullivan
DOP: Will Moore
Partners
Forensic specialist: Kevin Darch
TVNZ: Joanne Mitchell, Briar McCormack
Researcher: Alison Horwood
Freelance reporter: Amanda Miller
