Marketing specialist and former Rip Curl International Media and Digital Marketing Manager, Dane Sharp, has launched a new Marketing Agency, WHY SAY NO.
Sharp, who spent the last two years navigating the launch of sportswear giant Under Armour into Rebel Sport stores across Australia as Marketing and Digital Brand Manager, has announced WHY SAY NO has already begun working with eBay Australia in a marketing consultancy role.
WHY SAY NO will work with eBay and its King Merchant partners including Target, Dick Smith and The Good Guys, to execute strategic marketing plans across digital and retail as part of its growth plan as Australia’s biggest online retail marketplace.
WHY SAY NO has also been contracted by several innovate start-ups this month, including StatEdge and PeanutAds, who will both introduce new digital technologies into the Australian market in 2015.
Dane Sharp, CEO of WHY SAY NO, says: “I’m really excited to announce the launch of WHY SAY NO and am looking forward to a huge year of work with some of the best forward-thinking companies in Australia, including one of the world’s elite online brands, eBay, who I have respected for a long time.
“I’m passionate about elevating innovation in marketing and the ambition behind WHY SAY NO is to help Australian businesses grow their brands and engage customers in line with new trends and technologies we now have access to. Marketing is supposed to be fun and there’s just way too many people saying ‘no’ to new ideas and opportunities because they don’t understand them or shy away from a challenge. As long as there is reason, resource and research that supports the idea, why say no?”
With a career that spans more than 14 years across a variety of professional roles, Sharp has extensive experience across many facets of marketing which will be integral to driving and growing Sydney’s newest agency, WHY SAY NO. He has often been at the forefront of digital and social led campaigns including overseeing the majority of digital projects Rip Curl took to market from 2003 to 2012 – including the brand’s website, event webcasting, social media channels, mobile applications and games.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]