Marketing specialist and former Rip Curl International Media and Digital Marketing Manager, Dane Sharp, has launched a new Marketing Agency, WHY SAY NO.
Sharp, who spent the last two years navigating the launch of sportswear giant Under Armour into Rebel Sport stores across Australia as Marketing and Digital Brand Manager, has announced WHY SAY NO has already begun working with eBay Australia in a marketing consultancy role.
WHY SAY NO will work with eBay and its King Merchant partners including Target, Dick Smith and The Good Guys, to execute strategic marketing plans across digital and retail as part of its growth plan as Australia’s biggest online retail marketplace.
WHY SAY NO has also been contracted by several innovate start-ups this month, including StatEdge and PeanutAds, who will both introduce new digital technologies into the Australian market in 2015.
Dane Sharp, CEO of WHY SAY NO, says: “I’m really excited to announce the launch of WHY SAY NO and am looking forward to a huge year of work with some of the best forward-thinking companies in Australia, including one of the world’s elite online brands, eBay, who I have respected for a long time.
“I’m passionate about elevating innovation in marketing and the ambition behind WHY SAY NO is to help Australian businesses grow their brands and engage customers in line with new trends and technologies we now have access to. Marketing is supposed to be fun and there’s just way too many people saying ‘no’ to new ideas and opportunities because they don’t understand them or shy away from a challenge. As long as there is reason, resource and research that supports the idea, why say no?”
With a career that spans more than 14 years across a variety of professional roles, Sharp has extensive experience across many facets of marketing which will be integral to driving and growing Sydney’s newest agency, WHY SAY NO. He has often been at the forefront of digital and social led campaigns including overseeing the majority of digital projects Rip Curl took to market from 2003 to 2012 – including the brand’s website, event webcasting, social media channels, mobile applications and games.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]