Riot Games announced today that it is teaming up with FOX Sports to showcase one of the biggest professional eSports events in Oceania.
FOX Sports will carry the OPL Grand Final live and direct from the Courier-Mail Piazza, Brisbane, on Saturday 13 August, starting at 5:30pm (AEST) across foxsports.com.au, the FOX Sports app and across FOX Sports Now on Apple TV and Telstra TV. FOX Sports has also produced a number of exclusive, supporting on-demand videos for foxsports.com.au, the FOX Sports App and its Facebook followers.
“We are thrilled to be working with FOX Sports as it provides an additional platform for fans to engage with their favourite players and teams. It’s great that an experienced Australian sports media channel is investing in eSports seriously and we are excited to see how they bring that experience to bear to create great content for our fans,” said Daniel Ringland, Head of eSports and Competitive at Riot Games Oceania.
Les Wigan, Director of Operations and Digital at FOX Sports, added: “As Australia’s sports leader and the No.1 multisport website in the country, FOX Sports is ideally placed to bring the huge popularity of League of Legends to an ever-growing audience of eSport fans.”
Awareness of eSports is growing here and abroad, especially among millennials, with a recent study conducted by PwC indicating that 34 per cent of 18-24 years olds are now aware of eSports.
Viewership is also on the rise. According to Newzoo’s latest eSports report, eSports enthusiast and occasional viewers will increase from 226 million in 2015 to 256 million this year, with Asia-Pacific predicted to account for 44 per cent of the eSports traffic.
For the League of Legends World Championship final between SKT and Koo Tigers in Berlin’s Mercedes-Benz Arena last year, the unique viewer count was 36 million – a record-breaking high for any eSports event and a climb from the 2014 Samsung White-Royal Club matchup at Sangam Stadium, which drew 27 million unique viewers.
With the OPL Grand Final being a regional final on the path to Worlds, tens of thousands of Australian, New Zealand and international viewers are expected to tune in online to watch this year’s Grand Final in Brisbane.
To find out more about the OPL Grand Final, visit: http://oce.leagueoflegends.com/en/featured/oplfinals-2016
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]