RIOT Content Finally Wrote A Press Release To Announce Its Launch

RIOT Content Finally Wrote A Press Release To Announce Its Launch

Twelve months since opening their doors, RIOT Content, a full-service production studio, finally got around to officially announcing their entrance into the Australian market. This is it.

Specialising in TVCs, content & viral campaigns, RIOT has hit the ground running, creating content for clients such as Toyota, Lynx, 28 Degrees, Steggles, Custom Plates, Chemist Warehouse, Bondi Sands and

RIOT has amassed more than 70 MILLION unpaid online views through viral campaigns for Woodstock Bourbon & Volkswagen.

RIOT works alongside agencies to help bring their creative visions to life.

Their services include full service production, post production & VFX along with concept ideation, scripting and strategic seeding and distribution services for viral campaigns.

Founded by Dave Christison, RIOT’s modus operandi is a hands-on, no-bs approach to high-end content production.

As their website states “we don’t cut corners, we simply don’t squander budgets with unnecessary luxuries and inflated line items.

“In short, we get sh*t done on time, on budget and for the highest quality the budget will allow.”

With a network of rostered and freelance directors, along with some of the best production crew and post production specialists in the industry, RIOT caters for productions of any budget or scale.

As founder of RIOT, Dave serves as managing director and executive producer, overseeing the production of RIOT’s diverse and rapidly growing production slate.

Dave has been responsible for championing RIOT’s speciality in the viral landscape, whereby they conceive, create and strategically seed viral video campaigns, repeatedly amassing worldwide news coverage and continually achieving what can best be described as a sh*t tonne of views.

Having recently executed the Volkswagen Polo ‘Unfail’ campaign for DDB Sydney, Dave’s unpaid view count just ticked over HALF A BILLION online views, including past campaigns for Samsung, Roadshow Films, V Energy, Hawthorn Football Club and Woodstock Bourbon.

This accumulative work has picked up some of the ad industry’s top honours including a Show Gold Pencil, a Webby, a New York Festival, a Golden Trailer and a Mobius Best of Show.

His previous work as managing director & EP of The Woolshed Company resulted in the company taking out B&T’s Highly Commended Production Company Of The Year in 2016 along with being nominated for 

Emerging Agency Of The Year at the B&T Awards.


Some of RIOT’s most recent work includes the instant classic ‘If It Wasn’t For Pino!’ and Volkswagen Polo’s ‘Unfail’ campaign which achieved world wide news coverage and amassed over 30 million unpaid online views within its first week of release.

Both campaigns were directed by on roster director Matt Weston, who most recently picked up a Silver Cannes Lion for his work on CHE Proximity’s Swann Insurance ‘Inconvenience Store’ campaign.

Directing duo Jeff+Pete also joined the team earlier this year.

The half-Aussie (Pete) half-Philly (Jeff) team have had some career highlights so far which include turning a perfectly friendly Park Ranger into a stalker for Dr. Pepper, turning a loving mother into a pole vaulter for Yahoo!, and somehow convincing Venus Williams to do yoga for American Express.

And most recent to board the ship is Sydney based director Marty Moynihan, who’s latest work features Dustin Martin in the Bonds Tech Undies TVC, produced by Good Cop Bad Cop.

Marty tends to spend his time going from one extreme to the other, from sports stars to rock stars, as he’s currently in post-production on a Powderfinger doco set for release later this month.

To better understand their viral offering, RIOT offers an in-office education session for clients and agencies alike.

The presentation includes a director show and tells, case study analysis of previous viral campaigns, along with a walkthrough of how their process works from concept ideation through to seeding and distribution services.

To arrange an in-office presentation for your agency and/or clients please contact EP Dave Christison: +61 421 500 478 //

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