Right-Wing TV Channel GB News Records Zero Viewers For Some Of Its Programs After Presenter Takes The Knee

Right-Wing TV Channel GB News Records Zero Viewers For Some Of Its Programs After Presenter Takes The Knee
SHARE
THIS



Recently launched British conservative free-to-air channel GB news saw viewership for some of its programs dip to zero after viewers boycotted it.

The boycott came after a presenter took the knee, a move associated with anti-racism efforts.

Guto Harri, former BBC journalist and director of external affairs for British PM Boris Johnson when he was Mayor of London, co-hosts a news show on the channel.

Harri took the knee in solidarity with the English football team – who experienced racist abuse after their loss in the Euro 2020 grand final – live on air.

Incensed viewers then called for a boycott of the program over Harri’s gesture, which was labelled ‘woke’ and, as put by one viewer ‘lefty shite’.

GB News itself has posted contradictory messages about taking the knee.

They tweeted saying, “GB News stands four square against racism in all its forms. We do not have a company line on taking the knee. Some of our guests have been in favour, some against. All are anti-racist. We have editorial standards that all GB News journalists uphold.”

However, that tweet was then followed by another calling Harri’s move an “unacceptable breach of our standards”.

GB News’ ethos is that they promote ‘free speech’, something Harri used to justify taking the knee.

While the correlation between taking the knee and viewership is unable to be definitively confirmed, ratings agency Barb recorded that a number of the channel’s shows had zero viewers in the wake of the incident.

A 1pm to 1.30pm Wednesday show featuring former Labour MP Gloria De Piero and Liam Halligan, the channel’s business editor, had “no measurable audience”. As pointed out by The Guardian, the same timeslot on BBC News had 62,000 viewers and on Sky News had 50,000.

The same occurred during a 5pm show by ex-UKIP spokesperson Alex Phillips and ex-BBC presenter Simon McCoy.

Welsh publication Nation.Cymru has also pointed out that some of GBNews’ figures were lower than broadcasts of the Welsh language version of children’s program Paw Patrol.

Despite launching to 336,000 viewers – beating both BBC News and Sky News – GBNews has seen its figures reduce. A number of advertisers, including furniture brand IKEA and cider brand Kopparberg, have withdrawn ads from the channel.

GBNews has not yet confirmed whether Harri will remain on the channel.

Please login with linkedin to comment

british politics GB News right wing taking the knee

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]