Ride In Style This Summer With Pepsi Max And Gocatch

Ride In Style This Summer With Pepsi Max And Gocatch
SHARE
THIS



Pepsi Max today announced a new partnership with taxi and ridesharing service GoCatch, giving Sydneysiders the chance to be picked up in the Pepsi Max kombi from now until 31 January.

GoCatch app users will be able to see the iconic kombi on the map within the app, and upon requesting a booking, could be the lucky recipients of a free ride anywhere in the Sydney metropolitan area.

To max the GoCatch experience, passengers can also enjoy one of the 15,000 Pepsi Max cans available nationwide in GoCatch vehicles over the Australia Day Long weekend from 26-29 January.

The partnership is the latest instalment in Pepsi Max’s #MaxYourSummer campaign, after commuters were treated to free beach trips in the kombi in December from Sydney’s most notorious public transport pain points.

Tami Cunningham, marketing director, said, “Pepsi Max’s summer campaign has been all about inspiring Aussies to max their summer in ingenious ways. We are excited to bring this to life for our consumers and make some of the pain points of summer more bearable through GoCatch’s technology.”

In a promotion to be run in conjunction with Pedestrian.TV, Pepsi Max will give one lucky Sydneysider the chance to max their Australia Day with four mates, the Pepsi Max kombi and a chauffeur all to themselves for a day-long adventure.

Genevieve Liston, head of marketing & partnerships, GoCatch, said, “We’re always looking for fun and innovative ways to make life easier for commuters, and what better way to Max Your Summer than by getting a free ride in an iconic kombi in the busy January holiday period.”

Pepsi Max will also launch the first ever branded Snapchat lens on Australia Day. The new lens will bring the campaign’s TVC to life by giving Aussies the chance to experience a max thrill.

Please login with linkedin to comment

AACTAs Jack Krawczyk Stream

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine