Following successful launches in Perth, Sydney and Melbourne, ride-sharing platform Ola has announced the appointment of Natasha Daly as marketing director for Australia.
Daly will lead Ola’s marketing and brand functions, and brings over 20 years of global, multi-disciplined experience, having worked with the likes of Proctor & Gamble and most recently Caltex.
As part of the leadership team in Australia, Daly will play a crucial role in building a strong business across the country, as the brand looks to expand into other cities over the course of the year.
Chandra Nath, vice president, head of international at Ola, said: “We are really pleased to have Natasha, a proven marketer, join Ola.
“Natasha has demonstrated throughout her career an ability to build brands into success stories, and we’re excited to welcome her to the team as we look towards launching nationwide across Australia in the coming months.”
Commenting on her new role, Daly said: “I’m thrilled to join Ola and look forward to building a world-class brand and team in Australia.
“Ola is entrepreneurial with a great culture, and I look forward to seeing what magic we can create for customers and driver partners, as we seek to provide the best ride-share experience possible in the country.”