‘Ride Me All Day For £3’: Racy Bus Ads Spark Outrage

‘Ride Me All Day For £3’: Racy Bus Ads Spark Outrage

Who would have thought the image of a topless woman on the back of a bus, holding a sign exclaiming ‘Ride Me All Day For£3’ would have caused a wee bit of controversy?

Well, over in Wales in the UK a bus company has faced this very situation, and has been forced to pull the ads amid a flood of complaints and social media uproar.

The tweet from the company behind the campaign, New Adventure Travel (NAT) Group, announcing the ad has since been removed, however The Daily Mail has secured a screenshot of the tweet, below.

Image via Daily Mail UK.

Image via Daily Mail UK.

The ads were launched in the hope of attracting a younger generation onto the public people mover, according to NAT Group. Both male and female models were included in the campaign.

However, unsurprisingly, the ads were not favourably received.

Welsh singer Charlotte Church also let her feelings known about the ads.

However, some didn’t find the ads offensive at all.

The company has since released a statement apologising for causing any offence.

The full statement is below.

“In view of the reaction to our bus advertising today we wish to set out our position:

“Firstly we have stated that our objectives have been to make catching the bus attractive to the younger generation. We therefore developed an internal advertising campaign featuring males and females to hold boards to promote the cost of our daily tickets.

“The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly. There has certainly been no intention to objectify either men or women.

Please login with linkedin to comment

Advertising Standards Bureau Publicis Mojo tales by light undertow media

Latest News