ZOO Sydney’s corporate events team has launched a campaign for printing business Ricoh Australia’s new commercial printer that prints white and clear.
With work already out in the marketplace supporting Ricoh’s latest digital colour printer, ZOO created a cut-through trade magazine campaign and industry launch concept around the theme “Dream it. Do it.”
Ricoh’s challenge was to continue to be innovative in a dynamic market place. With ZOO they found the agency that truly understands the task. The team moved fast, appointed senior staff, embraced the challenges and delivered exceptional creative thinking within tight deadlines.
Following the successful trade magazine campaign, Ricoh tasked ZOO to help reposition the brand and launch Ricoh’s new internet services arm. Throughout, ZOO and Ricoh sought to engage new customers from a series of category verticals identified as Ricoh’s growth generators for Q1 2015.
Simon Cubbin, managing director of ZOO Sydney said, “Ricoh’s extensive range of products meant we needed to have a very authentic conversation about each of their customers – from C-Suite to the re-seller channel.