Ribs and Rumps and Y&R Group Brisbane have launched a Father’s Day promotion built around the ideal gift for Aussie blokes.
‘The Bloquet’ is a special bouquet made up of rump rosette goodness.
“There’s a lot of choice for Father’s Day dining,” explained Andrew Thompson, ECD of Y&R group Brisbane.
“We wanted to drive bookings for Ribs and Rumps by helping them cut-through the clutter of Father’s Day offers. We also knew we could rely on a tried and tested method to get to Dad – through his stomach.”
Greg Bowell, general manager – marketing at Minor DKL Food Group added: “The buzz created by The Bloquet has helped put Ribs and Rumps top-of-mind for Father’s Day. We’re already planning to roll The Bloquet out on a wider scale for Valentine’s Day dining.”