Ribs and Rumps and Y&R Group Brisbane have launched a Father’s Day promotion built around the ideal gift for Aussie blokes.
‘The Bloquet’ is a special bouquet made up of rump rosette goodness.
“There’s a lot of choice for Father’s Day dining,” explained Andrew Thompson, ECD of Y&R group Brisbane.
“We wanted to drive bookings for Ribs and Rumps by helping them cut-through the clutter of Father’s Day offers. We also knew we could rely on a tried and tested method to get to Dad – through his stomach.”
Greg Bowell, general manager – marketing at Minor DKL Food Group added: “The buzz created by The Bloquet has helped put Ribs and Rumps top-of-mind for Father’s Day. We’re already planning to roll The Bloquet out on a wider scale for Valentine’s Day dining.”
With the help of media partners Carat, Bloquets were delivered to media outlets including Nova and The Today Show, and have gained traction through social and traditional media channels. Lucky Dads will also be able to enjoy The Bloquet as part of the promotion at the Fortitude Valley restaurant of the national chain.
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]