Ribs and Rumps and Y&R Group Brisbane have launched a Father’s Day promotion built around the ideal gift for Aussie blokes.
‘The Bloquet’ is a special bouquet made up of rump rosette goodness.
“There’s a lot of choice for Father’s Day dining,” explained Andrew Thompson, ECD of Y&R group Brisbane.
“We wanted to drive bookings for Ribs and Rumps by helping them cut-through the clutter of Father’s Day offers. We also knew we could rely on a tried and tested method to get to Dad – through his stomach.”
Greg Bowell, general manager – marketing at Minor DKL Food Group added: “The buzz created by The Bloquet has helped put Ribs and Rumps top-of-mind for Father’s Day. We’re already planning to roll The Bloquet out on a wider scale for Valentine’s Day dining.”
With the help of media partners Carat, Bloquets were delivered to media outlets including Nova and The Today Show, and have gained traction through social and traditional media channels. Lucky Dads will also be able to enjoy The Bloquet as part of the promotion at the Fortitude Valley restaurant of the national chain.
