Out-of-home media player Adshel has announced the appointment of Jodie Koning as its head of marketing.
Koning brings a unique perspective given her diverse marketing experience on both media and client-side, having worked for companies such as Diageo, Blackmores, McDonald’s, Australian Radio Network, and more recently at RhythmOne.
She will report to David Roddick, Adshel’s director of sales and marketing.
Roddick said: “I am excited by the blend of operational and strategic know-how Jodie will bring to a critical role in our business.
“I look forward to seeing how her background of consumer insight, technical expertise and go-to-market execution will combine to develop our amazing marketing team and drive us further forward.”
Commenting on her appointment, Koning said:” I am very excited about joining Adshel – a company leading digitisation and innovation in out-of-home media.
“I look forward to leveraging my experience on both the buy and sell side to further strengthen our audience-led approach and value proposition. I have inherited a hugely capable team and outstanding product and look forward to seeing what we can deliver.”
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