RhythmOne Promotes Luke Bussell To MD For Australia & NZ

RhythmOne Promotes Luke Bussell To MD For Australia & NZ
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Advertising technology company RhythmOne has announced the promotion of Luke Bussell to managing director for Australia and New Zealand.

Bussell joined RadiumOne (now RhythmOne) in 2016 and has over 18 years’ experience in advertising and media across digital, radio, publishing, content, and TV.

He has held leadership roles in sales, strategy, cross-platform, and business development at Southern Cross Austereo, Brand New Media and in the UK.

RhythmOne’s chief revenue officer, Michael Hudes, said Bussell’s promotion will see the company’s ANZ operations handed over to a highly capable leader.

“In Luke, we’re lucky to have a seasoned professional with the depth of media and commercial sales experience,” Hudes said.

“He has the leadership skills to drive an expert team around him and we’re excited by the opportunities that the Asian-Pacific region as a whole provides our new end-to-end programmatic offering, so I look forward with confidence to this next phase of growth.”

Commenting on his new role, Bussell said: “Since RhythmOne acquired RadiumOne and YuMe, we have established a strong team that is excited to be taking the combined product suite and offerings to market.

“I look forward to leading the ANZ operation through the next phase of growth, driven largely through the RhythmOne products now available in Australia.

“While sharing and dark social are still a big part of what we do, influencer marketing (RhythmInfluence) and RhythmOne Creative Services – underpinned by guaranteed supply – now complete our offering.”

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