Rhino Rack Appoints Kontented

Rhino Rack Appoints Kontented
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Rhino Rack is one of Australia’s true business success stories, built from the ground up by Aussie entrepreneur Richard Cropley from a simple outfitting business to the #1 roofrack brand in Australia.

Rhino Rack Head of Marketing and Communications, Matt Hankin said, “As we look to refocus the brand here in Australia & make a real impact in the US, I cannot think of another business that I would prefer to work with as we take on this challenge. Kontented’s keen insights & strategic thinking along with their ability to create relevant & sticky content gives me the confidence in achieving our goals both here locally & in the US”.

Kontented founder and CEO Kate Edwards told us “We are looking forward to getting our hands dirty with the team from Rhino-Rack as they look to freshen their Australian brand & marketing for the 25th anniversary in 2017. We’re also very excited to be making real in-roads (pardon the pun) into the US market as they expand the business into the largest OEM market in the world”.

Kontented was founded by Kate Edwards in 2011 and has since grown to become Australia’s largest truly independent content strategy, production and activation business based in Sydney and with content capabilities all over the world. For more information go to www.kontented.com

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