Rhino Rack is one of Australia’s true business success stories, built from the ground up by Aussie entrepreneur Richard Cropley from a simple outfitting business to the #1 roofrack brand in Australia.
Rhino Rack Head of Marketing and Communications, Matt Hankin said, “As we look to refocus the brand here in Australia & make a real impact in the US, I cannot think of another business that I would prefer to work with as we take on this challenge. Kontented’s keen insights & strategic thinking along with their ability to create relevant & sticky content gives me the confidence in achieving our goals both here locally & in the US”.
Kontented founder and CEO Kate Edwards told us “We are looking forward to getting our hands dirty with the team from Rhino-Rack as they look to freshen their Australian brand & marketing for the 25th anniversary in 2017. We’re also very excited to be making real in-roads (pardon the pun) into the US market as they expand the business into the largest OEM market in the world”.
Kontented was founded by Kate Edwards in 2011 and has since grown to become Australia’s largest truly independent content strategy, production and activation business based in Sydney and with content capabilities all over the world. For more information go to www.kontented.com
Thrive PR + Communications will be adding SodaStream to its list of global consumer-lifestyle brands, after being appointed as its Public Relations company of record in Australia. The win follows a competitive pitch that will see Thrive manage the sparkling water brand’s earned media relations, press office, and gifting program. Thrive will also be responsible […]
72andSunny Sydney has appointed Ross Berthinussen (main photo) to the role of president leading the Sydney office. Berthinussen’s promotion follows yesterday’s surprise news that the agency’s CEO, Chris Kay, had snared the rather prestigious role of CEO of Saatchi & Saatchi’s UK office. Read B&T’s reporting here. Berthinussen has been executive strategy director of the […]