It’s rare B&T covers any news out of Iceland, so it’s somewhat of a pleasure to share this terrific ad for the upcoming Reykjavik Marathon.
Rather than the tedious joggers in sports gear you’d expect of a marathon ad, the big-budget spot highlights how running can get you in and out of all of life’s difficulties.
Called “You Better Run”, the ad’s the work of local creative agency Brandenburg and was apparently shot in just two days. Check out the fun spot below:
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]