As a follow up to the successful launch of the new retail food brand ‘SumoWell’, consumer branding agency Our Revolution have worked in conjunction with SumoSalad to create their latest product innovation within the range, ‘SmartPlate’.
The SumoWell SmartPlate range offers perfectly portioned ready meals giving consumers just the right amount of smart carbs, protein and vegetables.
With ‘convenience’ being a steadfast consumer trend, SumoWell SmartPlate is an offering that satisfies consumer demand for efficient meal-time solutions whilst also delivering nutritionally balanced food for those who desire delicious, healthy choices within the ready meals category.
Our Revolution creative director, Jen Doran said: “As we helped SumoWell extend their portfolio into new retail categories, it was important to retain the integrity of the brand purpose and ensure this was brought to life visually through a unifying brand idea.
“It was also important to pragmatically educate consumers on what the ‘SmartPlate’ is and how this is a benefit to their lifestyle and diet.
“Utilising the packaging design to achieve this was crucial.”
The SumoWell SmartPlate range is available in four flavours in IGA.