Revlon Appoints REBORN As Creative Agency Of Record

Revlon Appoints REBORN As Creative Agency Of Record

REBORN will be tasked with developing Revlon’s digital-first approach for 2017. With exciting new products launching next year, the agency will be working closely with the Revlon marketing teams to deliver work for the brand throughout the Australian and NZ markets.

REBORN picks up the account from GPY&R.

Revlon has been a market leader in the Beauty category since 1932 and there is a real appetite within the business to continue to grow their leadership within this space – as demonstrated by the recent acquisitions of Elizabeth Arden and Cutex. In addition to the hero Revlon brand, REBORN will also be working across other brands within the group including Mitchum and Colorsilk.

Kaitlin Rady, marketing director, Revlon Australasia said: “Working with REBORN in a smaller capacity over the last year gave us an insight into their strategic thinking and creative ability. This, along with the fact they are a digital first agency with a strong understanding of the beauty space, made them a natural choice.”

“Revlon is growing exponentially with ambitious plans to take the business forward, both locally and globally. Australia is considered a key market for Revlon and has been a high performer for the business over a number of years. The opportunity for us to be part of this journey with them is an exciting one for REBORN. We have a great track record in Beauty, and are thrilled to be working with Revlon in a greater capacity for 2017 and beyond.” said Sabir Samtani, founding partner, REBORN.

Please login with linkedin to comment

Chris Murphy Retail tv syncing

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]