REBORN will be tasked with developing Revlon’s digital-first approach for 2017. With exciting new products launching next year, the agency will be working closely with the Revlon marketing teams to deliver work for the brand throughout the Australian and NZ markets.

REBORN picks up the account from GPY&R.

Revlon has been a market leader in the Beauty category since 1932 and there is a real appetite within the business to continue to grow their leadership within this space – as demonstrated by the recent acquisitions of Elizabeth Arden and Cutex. In addition to the hero Revlon brand, REBORN will also be working across other brands within the group including Mitchum and Colorsilk.

Kaitlin Rady, marketing director, Revlon Australasia said: “Working with REBORN in a smaller capacity over the last year gave us an insight into their strategic thinking and creative ability. This, along with the fact they are a digital first agency with a strong understanding of the beauty space, made them a natural choice.”

“Revlon is growing exponentially with ambitious plans to take the business forward, both locally and globally. Australia is considered a key market for Revlon and has been a high performer for the business over a number of years. The opportunity for us to be part of this journey with them is an exciting one for REBORN. We have a great track record in Beauty, and are thrilled to be working with Revlon in a greater capacity for 2017 and beyond.” said Sabir Samtani, founding partner, REBORN.