Revival Time: Why An Event Could Be The Perfect Way To Restart Your 2020

Revival Time: Why An Event Could Be The Perfect Way To Restart Your 2020
SHARE
THIS



After more than two months of lockdown, things in Australia are slowly opening back up.You are now able to enjoy brunch in your favourite café, get a beer at your local pub or visit a beauty salon.

While there are still restrictions in place, the affordance of such liberties should have businesses asking – “what can we do moving forward?”

According to Lateral Event Management owner and CEO Simon Baggs, now is the time for businesses to start thinking about how they send the right message to stakeholders and clients.

“Our generation has never faced such a period of uncertainty. I think by now we are across the measures taken to combat the pandemic, but we just do not know in what state society and business in general will be in post-pandemic,” he told B&T

“Every organisation in every industry is looking ahead as best they can, planning for the challenges and opportunities that await them.

“But they should not do this in isolation (excuse the pun), they need to share their vision for the future with their stakeholders, re-invigorate their client relationships and motivate their staff, so they can move forward into the future with a swagger in their step.”

And what better way to get the conversation rolling than with a face-to-face event.

“This is where events come in,” Baggs said. “Well organised live, in-person events are the only forum that can achieve these aims.”

“The difference here is that we are applying medical skills to our corporate events, sharing our detailed plans with medical experts who review the plans, make recommendations and ensure we have everything in place for any eventuality.

The prospect of mass gatherings or larger events is still some time away, but that doesn’t mean the planning process has to be delayed, argued Baggs.

“I see no problem at all with starting the planning process now, developing the event that will deliver the right outcomes. Planning takes time, we should use this time to plan,” he said.

“The issue is when to hold the event, and that is a part of the planning process, and needs to take into account external conditions.”

Of course it’s fair to say events will be a little different once they start to return. While every event will be slightly different, the immediate focus will be social distancing, ensuring there is the right medical advice and making sure you know who is in the room.

“No one will be allowed to enter an event randomly, we will have the contact details of all staff, suppliers, hosts and guests and we will encourage everyone to have downloaded the COVIDSafe App.”

To find out how you can start preparing for your next event click here.

 

Please login with linkedin to comment

covid-19 Events lateral events

Latest News

Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!
  • Media

Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!

The entries for B&T‘s 2021 30 Under 30 Awards have, tragically, closed for another year. Now though (drumroll please), you can vote for our People’s Choice award! In the time-honoured tradition of award shows across the globe, we’re handing over voting power to you, the people. Use it wisely. The People’s Choice award is exactly what […]

Enero Group Snares 10’s Carla Webb-Sear For CFO Role
  • Advertising
  • Media

Enero Group Snares 10’s Carla Webb-Sear For CFO Role

Enero Group has announced the appointment of Carla Webb-Sear as its new chief financial officer, effective 8 March 2021. Webb-Sear joins the Enero Group from Channel 10/Viacom CBS where she held the CFO role for more than two years. She has also spent 11 years with Fairfax Media in a variety of senior financial roles […]

For International Women’s Day, Look Back At B&T’s Past Women Leading Tech Winners: 2021 Applications Close Today!
  • Technology

For International Women’s Day, Look Back At B&T’s Past Women Leading Tech Winners: 2021 Applications Close Today!

For this year’s International Women’s Day, B&T is looking back at some of the women we’ve celebrated in the past. The theme of this year’s International Women’s Day is ‘Women in Leadership: Achieving an equal future in a COVID-19 world’. Last year, women were disproportionately affected by the COVID-19 pandemic. A report by Kaspersky called ‘Where are […]

by B&T Magazine

B&T Magazine
Taboola To Give $500,000 In Free Advertising To Women-Owned Businesses As Part Of International Women’s Day
  • Media

Taboola To Give $500,000 In Free Advertising To Women-Owned Businesses As Part Of International Women’s Day

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide $500,000 of free advertising on its network to women-owned businesses. This initiative empowers women-owned businesses to make a larger […]

BWS & M&C Saatchi Celebrate Mardi Gras With Store Makeovers & Drag Queen Deliveries
  • Campaigns

BWS & M&C Saatchi Celebrate Mardi Gras With Store Makeovers & Drag Queen Deliveries

This Mardi Gras weekend, BWS celebrated by bringing the glitz and glamour with store makeovers and drag queen drinks deliveries. Together, BWS and M&C Saatchi brought this project to fruition in three of the retailer’s Sydney stores near the Sydney Mardi Gras precinct – BWS Paddington South Dowling Street, BWS Paddington Oxford street and BWS […]

DDB Marks International Women’s Day By Recreating Iconic Phyllis Robinson Speech
  • Media

DDB Marks International Women’s Day By Recreating Iconic Phyllis Robinson Speech

In honor of International Women’s Day, DDB has recreated Phyllis Robinson’s, the agency’s first female copywriter, most iconic speech using the voices of women from around the world. Dubbed the first lady of Madison Avenue’s creative revolution, Phyllis was a foundation employee of Doyle Dane Bernbach back in 1949. She was a pioneer known for […]

Sunday TV Wrap: Ultimate Tag Premieres To Play Chasey With The Competition
  • Media

Sunday TV Wrap: Ultimate Tag Premieres To Play Chasey With The Competition

Sunday evening saw the premiere of Seven’s new game show Ultimate Tag which, as you might expect from the title, is an elite game of tag where every day Australians try to outrun ‘pro-taggers’ in a range of different obstacle courses. Ultimate Tag secured 447,000 viewers, cementing it as the eighth most-watched TV of the night. […]

Sportsbet Goes In-House For Latest Lunacy
  • Campaigns

Sportsbet Goes In-House For Latest Lunacy

Sportsbet has unveiled its latest campaign featuring the Elite Average Games and the ever-popular Aussie larrikin Gary Flynn, the Wheelie Bin Sprint champion. Developed by Sportsbet’s in-house team, in collaboration with production partner Palomina, the latest campaign features 6 x new sporting events and locations and is the second iteration of Sportsbet’s Elite Average Games […]

Double J Shares The Fifty Game-Changing Women Of Australian Music For International Women’s Day
  • Media

Double J Shares The Fifty Game-Changing Women Of Australian Music For International Women’s Day

For International Women’s Day, Double J has released their list of the fifty game-changing women and gender-diverse artists in Australian music. The list includes artists like Biftek, Courtney Barnett, Jess Mauboy, Julia Jacklin, Julia Stone, Kasey Chambers, Kylie Minogue, Meg Mac, Missy Higgins, Olivia Newton-John, Thelma Plum, and Tkay Maidza. To celebrate the list, which shares the […]

Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

Armytage, co-host of Seven’s morning show Sunrise, has announced her intention to depart the role, which she has held since 2013. According to a press release from Seven, the decision comes with the network’s “full support”, with new projects announced at a later stage. Armytage said, “the time has come for the sun to set on […]

Foxtel Doubles-Down On Women’s Sport For International Women’s Day
  • Media

Foxtel Doubles-Down On Women’s Sport For International Women’s Day

The Foxtel Group today marked International Women’s Day with a series of new initiatives to increase the visibility and accessibility of women’s sport on Foxtel and Kayo and through the Foxtel magazine. Foxtel Group chief content and commercial officer Amanda Laing said: “As Australia’s largest and most experienced producer and broadcaster of elite sports, we […]

UN Women Australia Ask ‘When Will She’ll Be Right?’ In New Campaign, Via The Monkeys
  • Advertising

UN Women Australia Ask ‘When Will She’ll Be Right?’ In New Campaign, Via The Monkeys

To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign that focuses the spotlight on gender inequality in Australia. Created by The Monkeys, part of Accenture Interactive, the campaign hijacks our popular saying, “She’ll […]

WPP AUNZ Women Talk International Women’s Day
  • Media

WPP AUNZ Women Talk International Women’s Day

WPP AUNZ has a long-term commitment to welcoming and supporting diversity and inclusion across all its teams. It says it cannot truly deliver upon our commitment to providing the very best solutions to our clients without ourselves being reflective of the wide-ranging variety of individuals that make up the rich cultures of the countries we […]

by B&T Magazine

B&T Magazine
Digital News Sites Up 8% YOY, With SMH Retaining Top Spot
  • Media

Digital News Sites Up 8% YOY, With SMH Retaining Top Spot

Latest emma figures show news brands continue their digital growth trajectory with an eight per cent increase for the 12 months to December 2020. The latest release of emma (Enhanced Media Metrics Australia) for the 12 months to 30 December 2020 shows an eight per cent increase in digital readership compared to the same period […]

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes To Brand Building, Less Isn’t Always More
  • Opinion

When It Comes To Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]