The Out-of-Home (OOH) industry today reported a net media revenue of $78.1 million for the month of October, an increase of 10.5 per cent from the same month last year, which posted a net media revenue of $70.7 million.*
Year-to-date media revenue has increased by 16.3 per cent, tracking at $625.1 million, up from
$537.7 million* for the same time last year. Digital Out-of-Home media revenue makes up 39.8 per cent of total media revenue, up from 25.6 per cent for the same period last year.
Category figures October 2016:
|· Roadside Billboards (over and under 25 square metres)||$29.9 million|
|· Roadside Other (street furniture, bus/tram externals, small format)||$21.0 million
|· Transport (including airports)||$14.5 million|
|· Retail, Lifestyle and Other^||$12.6 million|
*Previous years figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year.
^Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors surgeries and medical centres.
Note: Figures may not add to total due to rounding.
Please login with linkedin to comment
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]