‘Revenge Shopping’ And ‘Revenge Travel’ Rife In Upcoming Cyber Weekend Sales

‘Revenge Shopping’ And ‘Revenge Travel’ Rife In Upcoming Cyber Weekend Sales
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Marketing service provider, Rakuten Advertising, is predicting a surge in ‘revenge shopping’ and ‘revenge travel’ over the coming Cyber Weekend sales.

If you’re not in the know, ‘revenge shopping’ refers to the unimpeded spending behavior following periods of prudent saving like, for example, a global pandemic. Likewise, ‘revenge travel’ denotes an individual’s yearning to break free and travel following extended mundanity and stagnation.

Rakuten based their forecasts on the e-commerce proliferation during recent Click Frenzy (November 9-11) and Singles’ Day (November 11) online shopping events.

The events also saw revenge travel rearing its handsome head, with Rakuten observing a 417 per cent year-on-year growth, coinciding with open borders and increased consumer confidence in the travel sector.

Growth verticals which emerged during the lockdowns also continued their increased year-on-year sales, with pet products, and food and drink showing 126 per cent and 124 per cent growth, respectively.

Rakuten found overall sales and orders in Australia were up from last year, showing 23 per cent and 14 per cent year-on-year growth respectively.

Unsurprisingly, Rakuten are predicting this nationwide splurge will continue into this weekend’s Black Friday and Cyber Monday sales events.

“While trends and the necessity for specialised marketing tactics vary by region, one thing is clear that peak shopping is no longer only about sales,” said Stuart McLennan, Rakuten’s senior vice president of Asia-Pacific.

“Understanding the changing preferences and behaviours of shoppers is just as vital as focusing on discounts during known peaks like Singles’ Day, Black Friday and Cyber Weekend.”

Rakuten’s 2021 Peak Planning Guide is now available to help brands develop strategies to address these new devil-may-care shopping habits.

Please login with linkedin to comment

Cyber weekend rakuten

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]