Revealed: ABC Voted Australia’s Most Trustworthy Broadcaster. But Who Came In Last?

Revealed: ABC Voted Australia’s Most Trustworthy Broadcaster. But Who Came In Last?
SHARE
THIS



the ABC is seen as the most reliable and trustworthy news source, while Channel Nine is seen as the dodgiest by the 1028 Aussies who participated in this year’s TV Tonight Audience Inventory survey.

Now in its eighth year, the annual study is done by in the industry website TV Tonight.

However, it wasn’t all great news for the ABC, with respondents increasingly concerned about alleged political bias in its reporting. The biggest issue for those surveyed was “ABC, SBS independent of government influence”.

That said, when it came to the issue of “ABC improving political balance”, last year respondents said if was a very important issue, but this time around most said they had no opinion.

When it came to new ABC boss Michelle Guthrie’s mooted plans to merge the SBS with the ABC, respondents said they had no opinion on the subject.

Probably the biggest upswing from the 2015 results were viewers who watch some form of streaming TV, up from 41 per cent to 50 per cent.

The main findings of the 2016 survey were:

• Which of the following do you watch regularly? Free to air (FTA) commercial 80%, FTA public broadcaster 58%, streaming or subscription 50%, Pay TV 48%, community 2%.

• Some 89 per cent of respondents had a high definition television.

• The ABC was the most watched FTA channel with 74 per cent agreeing they regularly watched it. Then Network Ten 66%, Seven 56%, Nine 48%, SBS 43%.

• When it came to starting shows on time, again the ABC was seen as the most time efficient with 52 per cent agreeing. Nine came a distant last with just two per cent agreeing it started its programs on time.

• The tablet was voted the most frequently used second-screen device. Some 35 per cent said they used one alongside the TV. Desktop computers were next at 29%, Smartphone 25% and 11% of respondents said they didn’t use any secondary device.

• Half of all respondents agreed they watched TV with a secondary screen.

• Forty seven per cent of people were not offended by anything they saw on TV. However, 38 per cent were offended by violence and nine per cent by sexual content and six per cent by strong language.

Read the report’s full results here.

Please login with linkedin to comment

Advertising Standards Bureau ARN Failure Fast Ed Modern Family Sport TV Tonight

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]