Retailer TK Maxx Launches Wonderful ‘Win Snow For Christmas’ Campaign

Retailer TK Maxx Launches Wonderful ‘Win Snow For Christmas’ Campaign

Dreaming of a white Christmas this year? Well, European retail giant TK Maxx is giving its lucky customers a chance to win just that – a tonne of free snow – delivered to their house on Christmas Day.

In arguably one of the oddest Christmas campaigns this year, TK Maxx will be hiding two-foot snow globes in its stores in UK, Ireland, Germany and Poland that give shoppers a chance to have their front lawns snowed in for the big day.

The promotion also comes with a witty TVC via Wieden + Kennedy London and is voiced by the actor Bill Nighy.

Apparently, the actual snow will be delivered by a company called Snow Business who typically provide the fake stuff for film sets.

Check out the fun ad below (and no global-warming jokes, please):




Please login with linkedin to comment

Christmas campaigns

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]