Retailer Lumps Clothing For Plus-Size Women Into ‘Fat Lady’ Category

Retailer Lumps Clothing For Plus-Size Women Into ‘Fat Lady’ Category
Hannah Edensor
By Hannah Edensor
SHARE
THIS



If you’re a plus-size lady shopping for the latest fashion trends, there’s nothing worse than retailers feeling the need to remind you of the fact that you’re a couple of sizes bigger than the models in Victoria’s Secret fashion show.

So when e-commerce app Wish suggests clothing items such as ‘Fat Lady Printing Slim A-line Dress’ or ‘Fat Lady Knee Length Elegant Floral Dress’, it makes sense to be offended.

fatlady2

But as anyone who spends more than three seconds on the site will realise, it’s not just one or two items labelled as ‘fat lady’. No, the ‘fat lady’ label extends to cover dozens of search results, somehow even including accessories like necklaces.

fatlady

The platform offers cheap prices on clothing and accessories by putting consumers directly into contact with “Chinese manufacturers,” according to a Recode interview with Wish CEO Peter Szulczewski, so perhaps the repeated use of the ‘fat lady’ phrase can be blamed on translation errors.

But with 50+ employees in the San Francisco head office, it’s a bit of an embarrassing oversight.

It comes in a tumultuous time for the plus-size model, from praising brands who embrace it to putting a glamorous plus-size model on the cover of Sports Illustrated, to listening to old past-their-prime models whinge about the plus-size trend sweeping the world.

Hell, even Barbie has had a makeover to embrace ‘fat lady’ style.

Please login with linkedin to comment

Advertising Standards Bureau Anisimoff kogan.com Movie my ideal house paid parental leave

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

Recommended

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]