Resimac Selects Adam Gilchrist As Brand Ambassador

Resimac Selects Adam Gilchrist As Brand Ambassador
B&T Magazine
By B&T Magazine



Non-bank mortgage lender Resimac has appointed Australian cricket icon Adam Gilchrist as its brand ambassador.

Gilchrist has been engaged to help build Resimac’s profile and will feature in a range of Resimac marketing material. He will also represent Resimac at various broker, investor and staff events, including a national broker roadshow in March next year at which he will be the keynote speaker.

Gilchrist has had an illustrious career in all forms of international cricket as an exciting wicketkeeper/batsman. Former captain of the Australian cricket team, Steve Waugh, has called him a “once in a generation player”.

Resimac CEO Scott McWilliam said Gilchrist was selected as a brand ambassador because he epitomised the values of the Resimac brand.

“It’s hard to think of anyone else who aligns so perfectly with our corporate values, particularly integrity and professionalism. We are looking forward to a long and fruitful association,” he said.

Gilchrist said he was extremely excited to become a Resimac brand ambassador.

“When partnering with an organisation I look for credibility, the approach that the business takes to supporting its customers and how it conducts itself in the community.

“I was impressed by how committed Resimac is to enacting its corporate values in all areas of the business. Whether that is looking for ways to exceed customer expectations, providing a positive working environment for staff or supporting members of the community in need.

“There’s a culture of corporate responsibility that is growing and evolving every day and that is a vital part of Resimac’s plans for the future,” he said.

Mr Gilchrist played 96 test matches for Australia. He is an Allan Border medallist, Australian One-Day International Player of the Year winner and is a Member of the Order of Australia (AM). Leading cricket website ESPN Cricinfo names Gilchrist in its greatest-of-all-time World IX team and describes him as the most exhilarating cricketer of the modern age.

 




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