Trans-Tasman indie agency Republik has taken home the top prize at the 2014 International ECHO Awards.
The Echo awards were held on October 28 and recognise excellence in direct and digital marketing.
Republik picked up the top prize with its ‘Wide War One’ campaign for Fuji Xerox – already a multiple award winner, including two trophies at the 2014 AMES Awards in Singapore.
The campaign won Gold as one of the top Business-to-Business campaigns globally, and the prestigious Diamond ECHO as the Best in Show.
Republik director Paul McNamara said: “To be up here with the best in the world and be awarded gold is hugely rewarding, but to get Best in Show is mind-blowing.”
McNamara was quick to credit the Fuji Xerox clients for their role in the result. He said: “Steven Caunce, Amber Henderson and Alistair Egan from Fuji Xerox are a great team and are fantastic to work with. They allow us to push the boundaries and that has delivered results. The campaign has completely exceeded Fuji Xerox’s sales targets and delivered an incredible ROI, making it one of the most effective campaigns of the year. Ultimately, that’s what it’s all about.”
Karen Rice Gardiner of the DMA International ECHO Awards Board of Governors said: “Your campaign captivated the ECHO judges. Your ingenuity, your marketing acumen and your flawless execution of the concept won our admiration.”
Wide War One was a fully personalised, dimensional DM piece, promoting specialist high-end, wide format digital printing and finishing equipment. Recipients responded via an online portal where they could personalise their own model WWII fighter planes, which were then downloaded and printed digitally onto specially imported balsa wood. The planes were then collected at the launch event and flown to compete for prizes.
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Adobe today launched Adobe CQ (creativity quotient), an evaluation tool designed to measure enterprise creative aptitude and capability across teams and organisations. The persona-based test will help leaders understand how to use creativity, cultivate it and accelerate skills development. Adobe managing director for ANZ Suzanne Steele [feature image] said: “With the exponential growth of technology and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]
Canon Australia has today become the first official Imaging Partner of Sydney Zoo. The two-year partnership will see the two experience-led organisations bring to life a variety of on-site and digital platform photographic and creative print activations; each with the purpose of extending the creative and educational experiences of every guest to Sydney Zoo. From […]
A pivot towards producing digital webinars, podcasts and animations for clients has seen global vid tech scale-up Shootsta win several new major clients. Since March, Shootsta has secured local work with Orica, The Royal Commission, ASG Group, Teachers Mutual Bank, Savills, Veolia, Vision Australia and Sydney Children’s Hospital Foundation. Globally, it has won contracts with […]
Val Morgan Outdoor (VMO) has revealed that audience numbers are averaging 60% pre-COVID levels at VMO Active fitness centres across the country. Western Australia, where health clubs were the first to reopen in May, is now sitting at a 12.4% week-on-week increase, with a return-rate of 72% overall, which Val Morgan anticipates will be reflected […]
Independent digital marketing agency, Sparro, has today announced the promotion of Key Account Director, Hannah Jones, to General Manager. Jones, who joined Sparro in September 2017, has played a pivotal role in shaping the agency’s unique and award-winning culture and expanding the company’s client portfolio. Sparro Co-Founder and Partner, Morris Bryant, said appointing Jones as […]
Integrated Creative Agency, Emotive, today announces the appointment of Jardin Anderson as Senior Creative. Jardin joins Emotive’s creative team with plenty of adland experience including roles at The Glue Society, M&C Saatchi Sydney and DDB Melbourne. Jardin Anderson said: “ I am super excited to be a part of the Emotive creative collective. The creative […]
Shopper Media today released findings from its latest ‘Media Multiplier Effect’ Shopper Study, confirming that using retail OOH in conjunction with television advertising will deliver greater efficiencies for brand and product campaigns. Jamie Hollebone, Shopper Media’s Head of Revenue (pictured), says, “The findings indicate that a combination spend on TVC and retail OOH will boost […]