The Wildlife Information, Rescue & Education Service (WIRES) has launched a wildlife road awareness campaign to highlight the importance of slowing down, being wildlife-aware and reporting injured wildlife.
Created by Republic of Everyone and directed by Leigh Richards as a pro bono campaign, the 15 and 30-second ads show the danger of our roads through the eyes of a kangaroo.
Furthermore, an online version was shared on social media telling drivers to slow down and watch out for wildlife.
CREDITS
Client: WIRES
Creative agency: Republic of Everyone
Creative director: Max Guena
Art direction: Claire Sutton and Hamish Burrell
Production company: In The Thicket
Director: Leigh Richards
Director of production: Ben Lindberg
Sound: Klang
