Reports: Twitter Is Working On A Subscription Service

?stanbul, Turkey - August 28, 2017: Woman using smart phone on a wooden desk. The smart phone is an iPhone 6 plus displaying Twitter application.  iPhone is a touchscreen smartphone developed by Apple Inc.

Twitter is planning to launch a new subscription service, according to reports.

A job listing for a senior full-stack software engineer has been shared online, revealing Twitter is working on a new subscription project.

“We are a new team, codenamed Gryphon. We are building a subscription platform, one that can be reused by other teams in the future. This is a first for Twitter,” the job ad says.

“Gryphon is a team of web engineers who are closely collaborating with the Payments team and the Twitter.com team.”

Although it is a smaller platform, Twitter has struggled to monetise its audience through ad revenue in the same way Google and Facebook have.

A subscription service would serve as a way to increase the value per user.

The mysterious job ad has many wondering what exactly the subscription service could be for.

Some have suggested it could be some sort of news service, allowing users to access news content that exists behind paywalls.

Industry commentator Professor Scott Galloway last month urged the social network to move into the PR vertical with a subscription model.

“Their opportunity is to acquire distressed media properties, go vertical, and move to a subscription model. Subscription fees should be based on the number of followers,” Galloway said.

“If @kyliejenner can garner $430,000 per promoted tweet, she’ll pay $10,000 a month to maintain her revenue stream, and @karaswisher (1.3 million followers) would pay $250 a month. Verified accounts with <2,000 followers would remain free to maintain critical mass.

“The B2B market alone would be huge, as Twitter has replaced PR, news agencies, and IR firms. What firm wouldn’t pay $2,000 a month to announce their new SAAS/diet/keto/hemp product? Twitter could take a 40 per cent hit to top-line revenue over the short term, and triple their stock in the next 24 months as they move to subscription.”

This is seemingly something Twitter has already considered.

In 2017 the company issued a survey asking select users if they would pay a monthly fee for an ‘advanced Tweetdeck’, which offered rich data for certain users.

 




Please login with linkedin to comment

Twitter

Latest News

Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
  • Technology

Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X

X Corp has been ordered to take down videos of an alleged Sydney stabbing incident until a full court hearing can take place tomorrow. Lead image: Elon Musk mocks Australia’s PM on X, claiming Anthony Albanese he has been ‘advertising’ the social media platform. Albanese said Musk could not lecture Australians about free speech.  Elon […]

Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
  • Advertising

Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign

A billboard advertisement for real estate developer Orchard Piper has had a complaint against it upheld by the Ad Standards Community Panel after it was found that sexually exploitative images used in the campaign breached the AANA Code of Ethics. The billboard advertisement promoting a real estate development featured several images, including one of a […]

Entries For Five Decades Of Advertising Graduates Awards Close On Monday
  • Advertising

Entries For Five Decades Of Advertising Graduates Awards Close On Monday

Entries for the QUT Business School’s Five Decades of Advertising awards close on Monday. The competition celebrates 50 years of advertising being taught in Australian universities and will identify an outstanding advertising graduate who made a significant impact on the industry in each of those five decades. QUT offered the first university program in 1974, […]

Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
  • Marketing

Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal

Just five years ago, Australia’s female Rugby Union team was still utilising chocolate fundraising boxes to go on tour. Now, three years after first signing, Cadbury Australia has elevated its commitment to the team, signing on as the Principal Partner for the next six years. Lead image: L-R – Wallaroos Eva Karpani, Piper Duck, Director […]

Campire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
  • Marketing

Campire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia

Campfire x has announced its partnership with Nando’s, home of PERi-PERi flame-grilled chicken, to support First Nations communities and acknowledge country. This collaboration marks a significant step towards promoting meaningful relationships with First Nations people and promoting cultural recognition based on mutual respect. Together, Campfire x and Nando’s have already launched cultural awareness campaigns to […]

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
  • Advertising

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel

The Media Federation of Australia (MFA) has announced the six senior marketers who will be judging the 2024 MFA Awards as Signature Judges. The 2024 MFA Awards Signature Judges are: Martin Brown, General Manager, Nestlé and AANA Chair Naysla Edwards, VP Customer Marketing & Member Experience, American Express ANZ Ben Hill, Chief Marketing Officer, Mars […]

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
  • Campaigns

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency

Working closely with Connect Hearing’s marketing team, Bread Agency developed a new communications platform and creative tagline ‘Sounds Good’ to simply communicate the benefit that prioritising hearing health with Connect Hearing can have on Aussies. According to healthdirect, one in six Australians experience hearing loss, with noise exposure being one of the most common causes. […]

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
  • Marketing

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March

Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March. Key celebrity and entertainment news, such as the AFL and NRL season launches, particularly the NRL Las Vegas event, the Sydney Mardi Gras parade, […]

Fur Media Partners With Mad Paws To Support Advertisers
  • Advertising

Fur Media Partners With Mad Paws To Support Advertisers

Fur Media, Australia’s first-ever pet-focused media channel, has announced a unique partnership with leading online pet platform Mad Paws. This partnership will enable advertisers to reach the estimated 1.6 million pet owners more efficiently. Lead image: Fur Media’s Nic Cann, Corey Dawson, Saskia Parton and Michael Ryan Under the partnership, Fur Media will exclusively handle […]

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
  • Campaigns

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN

Historians will long speak of this day with reverence. Poets will pen odes. The state of Victoria will probably get another public holiday out of it. The day one of the greatest flavour combinations known to humankind collided inside arguably the greatest iced confectionery in world history – giving us the much heralded ‘PBJ BON’. […]

OMA & RSL Join Forces For ANZAC Day
  • Advertising

OMA & RSL Join Forces For ANZAC Day

ANZAC Day's a great reminder of those who made the ultimate sacrifice. Also a reminder not to be a knob during two-up.