It clearly pays to be desperate and dateless on national TV with news out today that the bachelor in this year’s The Bachelor is set for a tidy $200,000 pay day.
Last Thursday, Ten announced 29-year-old Matty Johnson as its 2017 bachelor. Johnson, who goes by the moniker Matty J, works in marketing and is a “part time model” and is familiar with the show’s format having been runner-up on The Bachelorette in 2016.
Johnson’s pay day follows news that the average contestant on Ten’s I’m A Celebrity Get Me Out Of Here is reeling in $30,000 a week in appearance fees. Although, as B&T reported this morning, former contestant Tom Arnold’s deal was more like $540,000 and he and the network appear headed for court over the disputed sum.
According to a report on The Daily Telegraph, last year’s bachelor, Richie Strahan, went home with a measly $10,000 for his appearance on a show said to take as much as six months to film. However, spare a thought for the female contestants who reportedly get $90 a day appearance money, a broken heart and a fair swag of public humiliation, too.
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]