Not content with the TV coup of 2017 – poaching Lisa Wilkinson from Nine – the Ten Network reportedly now has its eyes on Seven’s Samantha Armytage as a possible host for its mooted foray back into breakfast television in 2018.
How much kudos to give the reports isn’t exactly clear, as ever since Wilkinson’s defection a raft of Nine and Seven personalities have all been connected with a move to Ten including Armytage, Chris Bath, Tracy Grimshaw and Silvia Jeffreys.
According to reports on New Corp news sites, Ten execs are hatching a plan to poach Armytage away to host a “big budget” breakfast show to take on Sunrise and Today.
According to the article, Armytage is off contract with Seven at the end of this year and is ripe for Ten’s picking and its as yet to be confirmed new CBS masters.
No salary has been speculated but after Wilkinson snared $2 million a year it appears Ten – currently in the hands of receivers – aren’t worried about tightening the salary pursestrings.
The News articles quote an unnamed media source that said: “All CBS want is Sam, they want a familiar face, someone who is already a fixture on morning television, and believe she’s the natural choice to lure viewers.”
Armytage, presently on a reported $500,000 a year deal with Seven, has been credited with turning around the fortunes of Sunrise after she controversially replaced Melissa Doyle in 2013. Armytage has not made any public comment on the speculation surrounding her possible move to Ten.
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]