SCA Cuts Half Its Local Hit Breakfast Shows In Major Restructure

SCA Cuts Half Its Local Hit Breakfast Shows In Major Restructure
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Southern Cross Austereo (SCA) has cut over half of its local Hit breakfast shows in a major restructure of the business.

Half of SCA’s 50 Hit stations are set to end, and while some of the affected breakfast hosts will be redeployed within the business, others will leave.

The affected breakfast hosts are being redeployed where possible, but some will depart.

The changes will take place from Monday 24 August.

Hit stations will be syndicated into one breakfast show per state in most regional stations, which will leave some communities without a local breakfast team.

Meanwhile, SCA’s Triple M network will remain local, broadcasting existing breakfast shows across all its regional stations.

In NSW, broadcast from Hit101.3 Central Coast, the Gawndy & Ash Pollard breakfast show with Daniel Gawned and Ash Pollard, will be heard across the majority of regional NSW-based Hit stations.

In Victoria, broadcast from Hit104.9 in Albury, the Tim & Jess breakfast show with Tim Bolch and Jess Pantou will expand to be on air across all regional Victorian Hit stations. In Queensland, on SCA’s Hit regional stations, the Cliffo & Gabi breakfast show with Guy Clifton and Gabi Elgood will now be heard statewide and broadcast from Hit103.1 Townsville.

In South Australia, the new SAFM Adelaide breakfast show, Bec, Cosi & Lehmo with Rebecca Morse, Andrew Costello and Anthony Lehmann will be heard on the recently rebranded SAFM in Mount Gambier.

Hit in regional Western Australia continues to broadcast the statewide Allan & Michelle breakfast show with Allan Aldsworth and Michelle Anderson.

SCA Chief Content Officer, Dave Cameron, said: “SCA has adapted to the challenges presented by the COVID-19 environment and will deliver a different programming model across our Hit regional network. The changes will mean that unfortunately a number of our local breakfast shows will be impacted, and we would like to thank our dedicated and talented people who are affected today by this new approach. We are actively looking for redeployment opportunities for some of these roles, however, sadly some of our people will be leaving SCA.”

The news follows the announcement of SCA’s financial results for the year, that showed the radio and TV business still managed to post a profit despite the ravages of CV-19.

SCA recorded EBITDA of $108.2 million for the year, representing an EBITDA margin of 20 per cent. Despite the severe impact of COVID-19 since mid-March, SCA achieved a positive EBITDA contribution in all four quarters.

This included EBITDA of $21 million in the June quarter, compared to an average of $26 million for the preceding three quarters of FY2020.

 

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