Reports Of Facebook’s Death Have Been Grossly Exaggerated

Reports Of Facebook’s Death Have Been Grossly Exaggerated
John Bastick
By John Bastick



Most people forget that Facebook was once a challenger brand, and that social networking was dominated by a company called MySpace. That dominance lasted right up until the moment Rupert Murdoch paid $US580 million for it.

Then the combination of Mark Zuckerberg’s genius and News Corp’s hubris brought it low. A decade later, despite the emergence of services like Snapchat, Tumblr and Pinterest, Facebook has maintained its place in the sun — and almost certainly secured its spot for tomorrow with its purchases of Instagram and WhatsApp.

Research by GlobalWebIndex (GWI) affirms our continuing love affair with Zuckerberg’s Curse. It’s no longer the first flush of romance — we certainly still seem committed to the long-term relationship. Around the world last month (excluding China), 81 per cent of us clicked a Like button, and a comfortable majority of us commented on a friend’s photo or video, read an article or commented on a friend’s status.

And, despite the ongoing commentary (and some initial uncertainty after the WhatsApp deal), messaging remains a core part of the Facebook experience. According to GWI, “Drawing on data from our brand-new Facebook Profile Report and Facebook Users infographic, our midweek chart shows that messaging a friend on a one-to-one basis is the second most popular behaviour on the social network. Some 59 per cent of active users are currently doing this, indicating just how much potential there is to migrate these individuals across to Messenger.”

The site also notes that “an impressive 56 per cent of the service’s active users are visiting the site multiple times a day. That figure is considerably higher than the equivalent on any other social network, and suggests that a dedicated messaging interface that allows people to communicate away from the distractions of other Facebook features will find a ready and willing audience.”

This story first appeared at: www.which-50.com




Please login with linkedin to comment

Advertising Standards Bureau Online ads

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]