Nine is set to launch a new digital TV channel featuring shows by US-based entertainment company Discovery.
According to the SMH, industry insiders have said Nine is in talks with Discovery over a new channel ‘Rush’.
The channel would feature shows from Discovery’s brand, including Discovery Channel, Animal Planet and Science Channel.
However, the SMH reports sources close to both Nine and Discovery have said no formal deal has been signed yet.
Nine declined B&T‘s request for comment.
Currently, Nine’s digital channels include 9Gem, 9Go and 9Life and HD versions of Nine and 9Gem.
Discovery already has existing programs in Australia. In December, Seven signed a deal with Discovery, moving its Food Network shows onto 7Flix and true crime content onto 7Two.
Some of the Discovery shows on Seven include Who Killed Jane Doe? and Crazy Cakes.
Foxtel also has a multi-year agreement with Discovery. The media company runs Discovery Channel, TLC, Discovery Turbo, Animal Planet and a crime network Investigation Discovery.
