Fancy hopping on a plane to the French Riveria right now? Well, Cannes Lions Festival organisers are reportedly pushing ahead with an in-person program in 2021 despite the ongoing global COVID-19 pandemic.
As first reported on Adweek, the festival, which was canceled last year, is currently scheduled for June 21 to 25 2021.
It’s unclear how the festival organisers see the physical event going ahead, and whether or not they will consider both an in-person and online event.
Meanwhile, other major events like SXSW, CES and Sundance will be fully virtual this year.
It’s certainly ambitious, considering countries like the UK are currently in their restricted lockdown yet, while the US is continuing to break daily record numbers of COVID-19 cases, as well as deaths.
Even if the event is to go ahead in person, it will also largely depend on how safe people feel to travel in the current climate.
