B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Report: US Ad Market In Rude Health & Set To Hit $226 Billion By 2021
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Report: US Ad Market In Rude Health & Set To Hit $226 Billion By 2021
AdvertisingMedia

Report: US Ad Market In Rude Health & Set To Hit $226 Billion By 2021

Staff Writers
Published on: 13th July 2017 at 7:44 AM
Staff Writers
Share
2 Min Read
SHARE

A new report into the state of the US ad market has predicted it will deliver solid and consistent growth over the next five years, rising to $US174 billion (or $A226.6 billion) annually by 2021.

The report by BIA/Kelsey and titled 2017 Local Advertising Forecast said the US market will be driven by double-digit growth in mobile and social advertising.

It also predicted strong growth in online ads and mobile video which, the report noted, could experience rises of as much as 17 per cent.

However, BIA/Kelsey noted that the rises weren’t unanimous with traditional advertising revenues (TV, print, radio etc) likely to fall 0.6 per cent in the coming five years.

Interestingly, the report found that the biggest form of advertising in the US in 2017 was still direct mail which represented a quarter of all US ad spends ($US37 billion).

TV was presently second, raking in 14 per cent of all ad dollars, followed by digital (11 per cent), newspapers (11 per cent) and mobile (11 per cent).

Speaking on the report’s findings, BIA/Kelsey’s chief economist, Mark Fratrik, said: “We are on the precipice of different advertising channels taking lead positions in the local advertising marketplace.

“Although national and local businesses still utilise a mix of digital and traditional advertising platforms, the opportunities afforded by mobile, social and video advertising are incredibly valuable due to their measurability, adoption by consumers and enhancements by technologies such as beacons and data attribution that blend extraordinarily well with today’s mobile consumer,” he said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Stan Makes History With “Record” Reach & Sales For Gallen Vs SBW Fight
18/07/2025
reddit-hero (1)
WARC Media’s Reddit Platform Insights: 30% Of Users Are Not On Facebook
18/07/2025
IMA nurses campaign
Kids Of Macarthur Health Foundation Launches Campaign To Support Life-Saving Paediatric Program, Via IMAB2B
18/07/2025
Facebook
Meta Warns Australia’s Privacy Reforms Could Cripple AI Progress
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?