B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SVOD Set To Overtake Foxtel, As More Aussies Happy To Pay For Ad-Free Content
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > SVOD Set To Overtake Foxtel, As More Aussies Happy To Pay For Ad-Free Content
AdvertisingMedia

SVOD Set To Overtake Foxtel, As More Aussies Happy To Pay For Ad-Free Content

Staff Writers
Published on: 9th August 2017 at 9:30 AM
Staff Writers
Share
2 Min Read
SHARE

The latest report into the SVOD habits of Australians has found that 3.7 million os us were legitimately subscribed to at least one of the players in June this year, which is a 30 per cent increase from this time last year.

Tech analyst firm Telsyte’s SVOD Market Study also predicted that the number of Australian streaming users would overtake the number of pay TV customers within the coming 12 months.

The report found that just shy of half of Australians have either an SVOD or a pay TV subscription and 11 per cent of households have both showing Aussies have an increased appetite to pay for good content that’s often ad-free.

Worryingly, the Telsyte’s report found that 46 per cent of people who subscribed to an SVOD said they rarely watched free-to-air TV anymore.

The report noted: “Popularity of exclusive and original content, as well as live streaming, is expected to continue to the drive the market to 2021 when subscriptions are expected to exceed 6 million.”

Netflix remains the most popular of the SVOD providers in Australia with more than two million local subscribers as of June this year. Stan was second with 867,000.

The remaining 21 per cent of SVOD subscribers were spread across a range of smaller players that included Amazon and niche sports players such as NBA League Pass, UFC, AFL, NRL and Cricket Australia products.

However, the report noted that Netflix couldn’t expect to have everything its own way, with a number of new competitors set to join the Australian market. “Telsyte believes consumers will consider multiple providers, leaving room for services from Stan, Amazon, YouTube Red, Foxtel, Optus Sport, and a long list of others to encroach on Netflix’s market leadership,” the report noted.

Amazon’s arrival in the Australian market would also shake things up as the e-commerce giant offers its streaming service for free when customers sign up to a $99 per year Prime offering, where purchased goods are delivered for free.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Fetch TV, Uber, weekend today
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Meliora Fuels Startup Innovation In AI With New Investments Across Four Countries
25/06/2025
Financial Management Platform Accountability Promotes Judd Rubin To CEO
25/06/2025
Mutinex Unveils Data MAITE: “It’s 2025. Why Are You Still Wasting Time on Data Admin?”
25/06/2025
ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?