Report: Global Ad Spends Now The Best In 10 Years (& Set To Hit $US1.3 Trillion)

Report: Global Ad Spends Now The Best In 10 Years (& Set To Hit $US1.3 Trillion)

A new report into global ad spends paints a rather rosy picture for the industry amid claims that a staggering $US1.3 trillion will be spent on all forms of advertising worldwide this year alone.

The report by US-based PQ Media found ad spends in 2018 will grow by 5.5 per cent year on year, making it the fastest growth in the past decade.

Unsurprisingly, the fastest growing categories were the new ones such as online video, smart technology marketing and influencer marketing. These newer categories are set for 11.6 per cent growth in 2018 and spends totalling $US496.08 billion or 38.2 per cent of every dollar spent.

However, the likes of TV advertising and PR also showed significant growth according to PQ’s results. Traditional advertising will account for $US803.28 billion of all ad dollars spent in 2018 and, at 2.1 per cent, the category’s enjoying its fastest growth since 2008. This was primarily due to US TV networks charging more for their ads.

Commenting on the results PQ Media president Patrick Quinn said: “Counterintuitive as it seems, this year’s TV upfront has reportedly been robust. While the total number of ads sold is said to be flat, ad prices are expected to garner at least high single- digit increases. While a good portion of TV dollars are still being allocated for traditional ad pods, more money is flowing into traditional TV and digital ad bundles, product placements and other branded entertainment.

“As a result, the fastest growing segment of TV product placement is OTT video, as brand marketers seek more opportunities to mitigate the impact of streaming video and DVR use among the 18-34 demographic,” Quinn said.




Please login with linkedin to comment

Ad spends Advertising PQ Media

Latest News

Shot of colleagues celebrating during a meeting in a modern office
  • Marketing

AMPR Group Secures 18 Client Wins

Communications agency AMPR Group has accelerated to hit high speeds in 2024, celebrating 18 new and returning client wins across its major events, fashion, beauty and consumer portfolios. The global spotlight will be on Melbourne in March as AMPR prepares to bring a series of exciting projects to life. Kicking off with the PayPal Melbourne […]

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]