What better way to advertise your home improvement product than by actually improving homes with it?

According to AdFreak a German home improvement chain, OBI, has renovated parts of homes to showcase exactly what they can do with renovated “billboards”.

The video poses the question “Why do people advertise products that are supposed to make our homes look nicer using adverts that make everything look uglier?”

Why indeed?

Check it out below.

Credits: Client: OBI Advertising Agency: Jung von Matt/Elbe Chief Creative Officers: Dörte Spengler-Ahrens, Jan Rexhausen Creative Directors: Felix Fenz, Alexander Norvilas Art Directors: Michael Wilde, Max Pilwat, Michael Hess Copywriter: Felix Fenz Creative Team: Michael Wilde, Max Pilwat