Renovating just part of your home

Published on: 5th March 2014 at 10:27 AM

Staff Writers

1 Min Read

What better way to advertise your home improvement product than by actually improving homes with it?

According to AdFreak a German home improvement chain, OBI, has renovated parts of homes to showcase exactly what they can do with renovated “billboards”.

The video poses the question “Why do people advertise products that are supposed to make our homes look nicer using adverts that make everything look uglier?”

Why indeed?

Check it out below.

Credits: Client: OBI Advertising Agency: Jung von Matt/Elbe Chief Creative Officers: D√∂rte Spengler-Ahrens, Jan Rexhausen Creative Directors: Felix Fenz, Alexander Norvilas Art Directors: Michael Wilde, Max Pilwat, Michael Hess Copywriter: Felix Fenz Creative Team: Michael Wilde, Max Pilwat

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.