Rémy Martin Creates Sugar Art To Welcome Lunar New Year, Via FRED & FARID

Rémy Martin Creates Sugar Art To Welcome Lunar New Year, Via FRED & FARID
B&T Magazine
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Rémy Martin has unveiled a Lunar New Year masterpiece made of sugar to wish the world a sweet Year of the Ox, following what it says was “a very unique year”.

The project, developed with FRED & FARID New York, was designed through the concept of “sweet art”: an original art technique inspired by sugar painting, which is a traditional form of art made out of caramelised sugar.

The art is a visual celebration of the meeting of tea culture and cognac culture, and the craft that goes into both of them.

To achieve this unique artistic vision, Rémy Martin called upon artists of excellence: a traditional Chinese sugar painting master, Yajun Sui, and a multimedia artist, Elisabeth Hodes.

They teamed up to create the 65 detailed pieces that were used to build this masterpiece, spending over 100 hours and using nearly 10 kilograms of sugar to celebrate the meeting of these two cultures of excellence.

The Lunar New Year is the most popular holiday in Asia, and a major event in the United States, celebrated by more than 16 million Asian Americans each year.

“Art, craftsmanship, and savoir-vivre are always at the heart of this annual holiday, and the coming year is influenced by the food you offer at this occasion,” Rémy Martin said.

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FRED & FARID New York Rémy Martin

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